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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

42 967A<br />

Outline of a Plan for a Motivational Research Study on the Sales,<br />

Advertising <strong>and</strong> Public Relations Problems of McCall's Patterns<br />

A Progress Report on the Competitive Sales Opportunities <strong>and</strong><br />

Ruder & Finn, Inc. 1957<br />

42 967B<br />

Problems of McCall's Patterns<br />

A Motivational Resesarch Study on Competitive Sales<br />

McCall Corporation 1959<br />

43 967C<br />

Opportunities <strong>and</strong> Problems of McCall's Patterns<br />

The Competitive Sales Opportunities <strong>and</strong> Problems of McCall<br />

Patterns -- A Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

McCall Corporation 1959<br />

43 967.1A<br />

Research Study McCall Corporation 1959<br />

43 967.1B Outline for Verbal Report -- McCall Patterns<br />

The Effectiveness of McCall's Advertising in the Competitive<br />

Climate -- A Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

McCall Corporation 1959<br />

43 967.2A<br />

Research Study McCall Corporation 1959<br />

43 968A Possible Research on Tintair Product Services, Inc. 1957<br />

43 969A<br />

970A &<br />

Letter-Proposal to Screen Gems Screen Gems 1957<br />

43 971A Proposal on Redi Baker Electrical Appliance<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Frank Block Associates 1957<br />

43 972A<br />

Research Study for the Swedish Tobacco Monopoly<br />

Proposal for a Motivational Research Study on Voters' Attitudes<br />

The Swedish Tobacco Monopoly 1957<br />

toward a Well Known Political Figure as a Potential Presidential Kastor, Farrell, Chesley & Clifford,<br />

43 973A<br />

C<strong>and</strong>idate<br />

Inc.<br />

The First National Bank of Saint<br />

1958<br />

43 974A Letter-Proposal to First National Bank of St. Paul<br />

Paul<br />

Carpet & Rug Cleaners Institute of<br />

1957<br />

43 975A Letter-Proposal to Carpet & Rug Cleaners Institute of Chicago<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of the Sales <strong>and</strong> Advertising Problems of<br />

Chicago 1957<br />

43 976A<br />

Corrugated Board Gray & Rogers 1958<br />

43 977A A Proposal on a Motivational Research Study for D-Zerta<br />

Phase I -- A Motivational Research Study of the Marketing, Sales<br />

General Foods Corporation 1958<br />

43 977C<br />

<strong>and</strong> Advertising Problems of D-Zerta<br />

Tentative Blueprint for Action: A Proposed Ne Goal -- D-Zerta<br />

General Foods Corporation 1958<br />

43 977E<br />

Model 1959: A Super-Jello<br />

A Proposal for a Package Test of the D'Zerta Family Package<br />

General Foods Corporation 1958<br />

43 977.1A<br />

Series General Foods Corporation 1958

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