Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
77 1700C<br />
77 1701A<br />
77 1702A<br />
Schlussbericht der ersten Untersuchungsetappe zu einer Motiv-<br />
und Strategieuntersuchung ueber "Produkte der Zukunft" auf dem<br />
Gebiet der Freiverkaeuflichen Energie-, Staerkungs-,<br />
Nervenberuhigungs- und Nervenstaerkungsmittel und die<br />
Psychologischen Voraussetzungen einer Marketinggerechten<br />
Produktgestaltung und Werbung Werbeberater BDW 1964<br />
Vorschlag zu einer Motivstudie ueber die Psychologischen<br />
Voraussetzusgen einer Marketinggerechten Werbung fuer<br />
"Wegwerf-Nikotinfilter" Atelier WEWE 1963<br />
Vorschlag zu einer Motivstudie ueber die Verkaufs- und<br />
Werbeprobleme der "Bernischen Tages-Nachrichten" AG Buchdruckerei B. Fischer 1963<br />
77 1703A Proposal for a Motivational Research Study for La Vie Francaise<br />
A Proposal for a Strategy Research Study on How to Increase the<br />
La Vie Francaise 1963<br />
77 1704A<br />
Consumption of Beer in Venezuela<br />
Informe Provisional para La Cervecera Nacional sobre la Zona de<br />
Cerveceria Nacional 1963<br />
77 1704B<br />
Caracas<br />
Estudio Motivacional sobre Actitudes y Maneras de Sentir de<br />
Consumidores y Revendedores de Cerveza -- En Relacion a<br />
Cervecera Nacional 1964<br />
Mabcas, Publicidades, e Imagenes de la Cervecera Nacional y su Compania Anonima Cervecera<br />
77 1704C<br />
Competencia en Venezuela<br />
Nacional 1964<br />
77 1705E<br />
77 1706A<br />
77 1707A<br />
77 1708A<br />
77 1709A<br />
77 1709B<br />
77 1710A<br />
Propag<strong>and</strong>a Strategy for the Campaign of Dr. R. Leoni (A<br />
Confidential Report prepared for Accion Democratica Venezuela) Accion Democratica Venezuela 1963<br />
Contemporary Opportunities <strong>and</strong> Problems which Members of the Institute for Consumer<br />
Institute for Consumer Convenience Packaging, Incorporated face Convenience Packaging,<br />
in terms of Promotion Programming<br />
Proposal for a Monitoring Service on Problems of the Common<br />
Incorporated 1963<br />
Market<br />
A Proposal for a Motivational Research Pilot Study on the<br />
The Roy Bernard Co. Inc. 1963<br />
Opportunities for a Cut Flower Service<br />
A Proposal for a Pilot Survey <strong>and</strong> a Complete Motivational Study<br />
Lea Associates 1963<br />
on Caterpillar Diesel Truck Engines<br />
Progress Report of a Pilot Study on Caterpillar Diesel Truck<br />
Caterpillar Tractor Company 1963<br />
Engines<br />
A Proposal for a Complete Motivational Study on Berlei Foundation<br />
Caterpillar Tractor Company 1964<br />
Garments Berlei Limited 1963