Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
34 861CE<br />
A Creative Memor<strong>and</strong>um on Ovaltine's TV Commercials with a<br />
Proposal for Further Study of New Sales Opportunities<br />
A Summary Progress Report of a Motivational Research Study for<br />
The W<strong>and</strong>er Company 1959<br />
34 861.1B<br />
Ovaltine<br />
Future Directions for Ovaltine's TV Commercials -- A Progress<br />
The W<strong>and</strong>er Company 1959<br />
34 861.2B<br />
Report The W<strong>and</strong>er Company 1959<br />
34 861-1C-I New Directions <strong>and</strong> Opportunities for Ovaltine<br />
Appendix of Statistical Tables <strong>and</strong> Charts for Motivational<br />
The W<strong>and</strong>er Company 1960<br />
34 861-1C-II<br />
Research Study on Ovaltine<br />
Supplement for February, 1960 Ovaltine Research Report<br />
Containing Analysis of Ovaltine Chocolate <strong>and</strong> Malt Flavor Users<br />
The W<strong>and</strong>er Company 1960<br />
34 861.2C<br />
<strong>and</strong> Comparisons with Quik Users The W<strong>and</strong>er Company 1960<br />
34 861.3C Ovaltine Label Test The W<strong>and</strong>er Company 1960<br />
34 862A<br />
A Creative Problem Analysis <strong>and</strong> Suggested Areas of Research of<br />
the Sales Problems of Electrolux Vacuum Cleaners<br />
The Sales <strong>and</strong> Advertising Process of Swiss-Elektrolux -- A<br />
A. B. Elektrolux 1957<br />
34 862B<br />
Progress Report<br />
Rapport Preliminaire pour une Etude des Motivations Electrolux<br />
Elektrolux 1957<br />
34 862.B1<br />
"Aspirateur"<br />
Rapport Preliminaire pour une Etude des Motivations Electrolux<br />
Electrolux S. A., Paris 1960<br />
34 862.B2<br />
"Image"<br />
Prerapport d'une Etude Psycho-Sociologique des Representants<br />
Electrolux S. A., Paris 1960<br />
34 862B3<br />
de la Societe Electrolux<br />
A Motivational Research Study on the Employee Recruitment <strong>and</strong><br />
Ste Electrolux 1960<br />
34 862C<br />
Employee Relations Problems of Swiss-Electrolux Electrolux 1958<br />
34 862C3 Final Report -- Electrolux<br />
Proposal for a Motivational Study on the Features <strong>and</strong> Design of a<br />
Electrolux n.d.<br />
34 862.1A<br />
New Vacuum Cleaner for the French Market Electrolux Societe Anonyme n.d.<br />
34 862.1C Ex Blueprint for Action on the Vacuum Cleaner Study Electrolux 1961<br />
34 862.2A Letter Proposal re: Image of Manager of Electrolux, Paris Electrolux, S. A. 1959<br />
34 863A<br />
34 863E<br />
Proposal for a Motivational Research Study of the Effectiveness of<br />
Alternative Advertising Appeals for Ken-L Dog Foods<br />
A Creative Memo on the Advertising <strong>and</strong> Sales Appeals of Ken-L<br />
The Quaker Oats Company 1957<br />
Ration Family of Dog Foods Quaker Oats Company 1957
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