Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
56 1249A Proposal for a Study for the Diaper Service Industry C. Robert Gruver Associates 1960<br />
56 1249E A Creative Memor<strong>and</strong>um on Consumer Attitudes to White Bread Winius-Br<strong>and</strong>on Company 1959<br />
56 1250A Proposal for a Butter Promotional Program for 1961<br />
A Proposal for a Motivational Research Study on the Packaging<br />
American Dairy Association 1959<br />
56 1251A<br />
Problems of Sofskin, Inc.<br />
A Problem Analysis <strong>and</strong> Proposal for a Motivational Market<br />
Sofskin, Inc. 1959<br />
56 1252A Research Study on New Directions for Selling Jamaican Rum Edward Gottlieb & Associates 1959<br />
56 1253A Letter Proposal re: Packaging<br />
Proposal for a Motivational Study on the Sales <strong>and</strong> Advertising<br />
Comet Rice Mills 1959<br />
56 1254A<br />
Problems for Drinking Chocolate O'Brien Advertising Agency 1959<br />
A Creative Problem Analysis <strong>and</strong> a Proposal of "The Impact of 'In- Canadian Advertising Research<br />
56 1255A<br />
Home' Media"<br />
Foundation 1960<br />
A Creative Problem Analysis <strong>and</strong> a Proposal of "The Impact of 'In- Canadian Advertising Research<br />
56 1255A Rev.<br />
Home' Media"<br />
Foundation 1961<br />
1255A.1 A Creative Problem Analysis <strong>and</strong> a Proposal of "The Impact of 'In- Canadian Advertising Research<br />
56 (Rev.)<br />
Home' Media"<br />
Foundation 1961<br />
1255A.2 A Creative Problem Analysis <strong>and</strong> a Proposal of "The Impact of 'In- Canadian Advertising Research<br />
56 Rev.<br />
Home' Media"<br />
Foundation 1961<br />
Work-in-Progress Report on the "CARF-CDNPA Study: The Role Canadian Advertising Research<br />
56 1255B<br />
of 'In-Home' Media"<br />
Foundation 1962<br />
A Summary of Activity on the "CARF-CDNPA Study of the Role of Canadian Daily Newspaper<br />
56 1255B1<br />
'In-Home' Media"<br />
Memor<strong>and</strong>um Regarding Field Work on CDNPA-CARF Projective<br />
Publishers Association 1962<br />
56 1255B2<br />
Tests<br />
Interim Report on the Role of In-Home Media with Special<br />
1962<br />
56 1255B3<br />
Reference to The Windsor Star The Windsor Star 1962<br />
1255C.Ex. Executive Summary of the "CARF-CDNPA Study: The Role of 'In- Project Committee, Canadian<br />
56 Rough Draft<br />
Home' Media"<br />
Advertising Research Foundation<br />
Canadian Advertising Research<br />
Foundation, Inc. <strong>and</strong> Canadian<br />
1962<br />
A Motivational Research Study of the Modes of Communication of Daily Newspaper Publishers<br />
56 1255C<br />
Four In-Home Media as seen by Canadians<br />
A Motivational Research Study on the Role of In-Home Media in<br />
Association 1963<br />
56 1255C.3 Windsor with Special Reference to The Windsor Star The Windsor Star 1963<br />
An Executive Outline of a Motivational Research Project on "The Canadian Advertising Research<br />
56 1255D<br />
Impact of 'In-Home' Media" -- A Pilot Study<br />
Foundation 1960