Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
16 435.2A<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study of the Sales <strong>and</strong> Advertising Problems of Wesson<br />
Oil<br />
Letter-Memo on Name "Whirl" to Fitzgerald Advertising (Wesson<br />
Fitzgerald Advertising Agency 1956<br />
16 435.2E<br />
Oil) Fitzgerald Advertising Agency 1955<br />
16 435.3A Proposal for Copy Testing of Wesson "No Smoke" Ads<br />
Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />
Fitzgerald Advertising Agency 1958<br />
16 436A<br />
Advertising Problems of Altes Beer<br />
Proposal for a Psychological Research Study on the Development<br />
Altex Brewing Company 1954<br />
16 437A<br />
of Increased Store Traffic for Spencer Shoes<br />
Cigarette Smoking Attitudes Today <strong>and</strong> Its Significance to Zeus<br />
Silton Brothers Advertising 1954<br />
16 438C<br />
Cigarette Holders Zeus Corporation 1954<br />
16 439A<br />
16 440A<br />
Proposal for a Motivational Research Study on the Factors which<br />
Motivate a Physician to Prescribe One Pharmaceutical Company's<br />
Products in Preference to Those of Other Companies L. W. Frohlich Co. 1954<br />
Proposal on a Motivational Research Study on the Problem of the<br />
Use of Hexol for Feminine Hygiene Hexol, Inc. 1954<br />
16 440.1A<br />
Proposal for a Psychological Research Study on the Desirability<br />
<strong>and</strong> Problems of Promoting the Use of Hexol for Feminine Hygiene Hexol Company, Inc. 1954<br />
16 441B Summary of Report -- Red Cross Shoes<br />
A Motivational Research Study of the Sales <strong>and</strong> Advertising<br />
Stockton, West, Burkhart, Inc. 1954<br />
16 441C<br />
Problems of Red Cross Shoes<br />
A Pilot Study on the Sales <strong>and</strong> Advertising Problems of Red Cross<br />
Stockton, West, Burkhart, Inc. 1954<br />
16 441D<br />
Shoes Stockton, West, Burkhart, Inc. 1954<br />
16 441E Red Cross Shoes Stockton-West-Burkhart, Inc. 1956<br />
16 441.1B Progress Report -- Red Cross Shoes Stockton, West, Burkhart, Inc. 1954<br />
16 441.1C Introductory Summary of Our Main Findings -- Red Cross Shoes Stockton, West, Burkhart, Inc. 1955<br />
16 442A Krey Packing Co. Products (Canned Meat) Roman Advertising Company 1954<br />
16 442E Psychological Analysis of Four Clorets Commercials Dancer, Fitzgerald <strong>and</strong> Sample 1954<br />
16 442.1E Memo -- Clorets Commercials Dancer, Fitzgerald <strong>and</strong> Sample 1954<br />
16 443A<br />
Proposal for a Research Program to Guide Product Development,<br />
Test Marketing, Advertising, Sales Promotion <strong>and</strong> National<br />
Marketing of Orange Crystals Botsford, Constantine & Gardner 1954
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