Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 73 1584A Vorschlag fuer eine Forschungs-Studie der Verkaufs-und- Werbeprobleme des "Kurier" Schlussbericht zu einer Motivstudie ueber die Verkaufs- und beim "Kurier" 1962 73 1584C Werbeprobleme des "Kurier" 1963 73 1585E Notes on Creative Session on WELA Hosiery Summary of Findings on the Comparison of the Two Advertisements for Quaker Macaroni and Campbell's Condensed Burlington Hosiery Co., Ltd. 1962 73 1586F Soups Crane Advertising Limited 1962 73 1587D A Pilot Study on Attitudes to Eye Lotion Burnett Nicholson Ltd. 1962 73 1588A Proposal on Walls Packaging Proposal for a Study concerning Voters' Attitudes towards Political Wood & Partners Limited 1962 73 1589A Candidates Trust Company of Georgia 1962 73 1590A Proposal for a Survey of Dentists' Attitudes toward Broxodent Current Attitudes of Dentists toward Broxodent -- A Pilot E. R. Squibb & Sons 1962 73 1590D Motivational Research Study Proposal for a Motivational Research Study for the Election E. R. Squibb & Sons 1963 73 1591A Campaign of the United Party The Circulation and Advertising Opportunities and Problems of The New York Post -- A Creative Analysis and Proposal for a The United Party 1962 73 1592A 1592A - Motivational Research Study The New York Post 1962 73 Rev. Supplement to the New York Post Proposal of June 1962 The New York Post 1962 73 1593E Summary of Meeting on A. C. Gilbert Geyer, Morey, Madden & Ballard n.d. 73 1594E Indagine Motivazionale sulla Attuale Situazione Politica in Italia Research Study to Determine the Acceptability of the New Rennies Centro Italiano Studi e Richerche 1962 73 1595A Packet Nicholas Products Limited 1961 73 1596E Creative Memorandum on the Market Potential for Premium Bread Tucker Wayne & Company 1962 73 1597A Consultant Service for Advertising Agencies Napper, Stinton, Woolley Ltd. 1962 73 1598E MacLeans Tooth Paste MacLaren Advertising Co. Ltd. 1962 73 1599A 1599A - Playtex Nurser Lynn Baker, Incorporated 1962 73 73 1599D Rev. Playtex Nurser Lynn Baker, Incorporated 1962 A Motivational Pilot Study of the Advertising and Product Factors involved in the Sale of the Playtex Nurser Lynn Baker, Inc. 1963
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 73 1601A Proposal for a Psychological Research Study on How to Attract More Male and Female Workers for the Nordmende Factories Nordmende Company 1962 73 1602 P.A.'s and Blueprints Gasoline Dealers Esso 1959 73 1603E Bean-Hole Beans Lennen & Newell, Inc. 1962 Proposal for a Psychological Research Study on the Role of the DWA Werbeagentur C.P. Wieland 73 1604A Modern Housewife Company 1962 73 1605E 73 1606A 73 1606D 1606D - Abstract of 73 Exec. Sum. 73 1606D - Ex. Sum. 73 1607A 74 1607C The Present Climate of Baked Goods Usage -- A Memorandum based on the Work of The New York Times Grocery Workshop A Proposal for a Motivational Research Study on the Automobile The New York Times 1962 Climate in Canada The Present Automobile Climate in Canada -- Based upon a Pilot MacLaren Advertising Co., Limited 1962 Study MacLaren Advertising Co., Limited 1963 The Present Automobile Climate in Canada -- Executive Summary based upon a Pilot Study MacLaren Advertising Co. Ltd. 1963 The Present Automobile Climate in Canada -- Summary of the Main Findings and Practical Applications based upon a Pilot Study A Proposal for a Motivational Research Study on the Use of Direct MacLaren Advertising Co., Limited 1963 Mail Promotion A Motivational Research Study on the Use of Direct Mail General Motors Photographic 1962 Promotion General Motors Photographic 1963 74 1608A A Proposal for a Motivational Research Study on Instant Coffee A Proposal for a Motivational Research Study on the Present and Hills Bros. Coffee, Inc. 1962 74 1610A Future Climate affecting Catering and Restaurant Services J. Lyons & Company Limited 1962 74 1611A 74 1612B 74 1612B.1 Vorschlag zu einer Motivstudie ueber die Deutschen Suessmostprodukte und die Psychologischen Voraussetzungen -- Einer Deutschen Gemeinschaftswerbung fuer Suessmostprodukte Fortschrittsbericht zu einer Motivstudie ueber die Zigarette der Association for Sweet Cider Products 1962 Zukunft (1. Stufe der Untersuchung) Brinkmann GmbH 1962 Fortschrittsbericht zur Zweien Stufe der Studie "Die Zigarette der Zukunft" Brinkmann GmbH 1963
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Steve DichterReportsInventory - Hagley Museum and Library

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