Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
66 1430A<br />
A Proposal for a Motivational Research Study on the Marketing<br />
<strong>and</strong> Advertising Problems of Corday Perfumes<br />
Motivational Research Study designed to assist Volkswagen in<br />
Parfums Corday, Inc. 1961<br />
66 1431A<br />
formulating its Market Planning for the Future Volkswagen of America, Inc. 1961<br />
66 1431B A Progress Report Volkswagen of America, Inc. 1961<br />
1431C Vol. Detailed Findings of a Motivational Research Study on the<br />
66 II<br />
Marketing Situation of Volkswagen -- Volume II<br />
An Executive Summary -- Major Findings <strong>and</strong> Practical<br />
Volkswagen of America, Inc. 1962<br />
1431C - Applications of a Motivational Research Study on the Marketing<br />
66 Exec.<br />
Situation of Volkswagen Volkswagen of America, Inc. 1962<br />
1431C - A Summary of Major Findings of a Motivational Research Study for<br />
66 Summary<br />
Volkswagen Volkswagen of America, Inc.<br />
VanSant Dugdale <strong>and</strong> Company,<br />
1961<br />
66 1432B Keen Research Project<br />
A Three Market Report on Keen 7 Weeks - Total June 9 - July 24,<br />
Inc. 1961<br />
66 1432B.1<br />
1961<br />
Report on Follow-Up Interviews with Keen Users in Chattanooga,<br />
Tucson <strong>and</strong> Davenport to ascertain Frequency of Purchase <strong>and</strong><br />
VanSant Dugdale & Company, Inc. 1961<br />
66 1432B.2<br />
Reasons for Rejection<br />
A Proposal for a Motivational Research Study on Downyflake<br />
1961<br />
66 1433A<br />
Frozen Muffins Smith/Greenl<strong>and</strong> Company 1961<br />
66 1433A Rev. A Revised Proposal for Downyflake Muffins Smith/Greenl<strong>and</strong> Company 1961<br />
66 1434A<br />
A Research Study to determine the Motivation Response Patterns<br />
of the Supermarket Shopper when exposed to Musical Programs.<br />
A Memor<strong>and</strong>um on the Impact of Audaplex Programming in<br />
Audaplex Corporation 1961<br />
66 1434B.1<br />
Supermarkets<br />
An Interim Report on the Impact of Audaplex Programming in<br />
Audaplex Corporation of America 1961<br />
66 1434B.2<br />
Supermarkets<br />
A Motivational Research Study on the Impact of Audaplex<br />
Audaplex Corporation of America 1962<br />
66 1434C<br />
Programming in Supermarkets<br />
A Proposal for a Pilot Motivational Research Study on Steero<br />
Audaplex Corporation of America 1962<br />
66 1435A<br />
Bouillon Cubes n.d.<br />
66 1436A A Proposal for a Pilot Motivational Research Study of Noxon<br />
The Present Role of Noxon <strong>and</strong> Its Future Sales Potential -- A<br />
n.d.<br />
66 1436C<br />
Motivational Research Study Smith/Greenl<strong>and</strong> Co., Inc. 1961
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