Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
79 1763C<br />
Rapport d'une Etude Motivationnelle Pilote Concernant la Vente<br />
des Postes de Television des Electrophones et des<br />
Magnetophones<br />
Rapport Intermediaire d'une Etude Motivationnelle pour Arthur<br />
Societe de Diffusion de Radio et de<br />
Television 1964<br />
79 1764B<br />
Martin<br />
Rapport Final d'une Etude Motivationnelle Concernant la Vente<br />
Arthur Martin 1964<br />
79 1764C<br />
D'Appareils Menagers<br />
A Motivational Research Study on the British Woman in Today's<br />
La Societe Arthur Martin 1964<br />
79 1765C<br />
Culture for "Woman's Own"<br />
Produkt- und Werbekonzeption von Persil X fuer den Italienischen<br />
Markt -- Eine Motivstudie ueber das Waschen und die Waschmittel<br />
George Newnes Ltd. 1964<br />
80 1766C<br />
in Italien<br />
Proposal for the Use of Teaching Machine Techniques in the New<br />
Societa Italiana PERSIL S.P.A. 1964<br />
80 1767A<br />
Rambler Advertising Campaign Geyer, Morey, Ballard, Inc. 1964<br />
80 1768TV Test of TV Commercials of Horlicks<br />
Vorschlag zu einer Motivstudie ueber die Psychologie des<br />
Deutschen Apothekers und die Psychologischen Voraussetzungen<br />
Marketinggerechter Werbung und Public Relations fuer Okasa bei<br />
J. Walter Thompson Company 1964<br />
80 1769A<br />
Apothekern und Konsumenten<br />
Propuesta para un Estudio sobre la Imagen de Producto y de<br />
Marca y la Influencia de las Campanas Promocionales en estas<br />
Hormo-Pharma 1964<br />
80 1770A<br />
Imagenes Promer, S.A. 1964<br />
80 1771A Sun City Project<br />
Proposal on How to Train Salesmen of Arthur Martin Kitchen<br />
The Carl<strong>and</strong> Agency Inc. 1964<br />
80 1772A<br />
Appliances<br />
Proposal for a Research Study on the Relationships between<br />
Arthur Martin 1964<br />
80 1773A<br />
Types of Smokers <strong>and</strong> Cigarette Br<strong>and</strong>s<br />
A Motivational Research Study on Smoker Typologies <strong>and</strong><br />
John Player & Sons 1964<br />
80 1773B<br />
Cigarette Br<strong>and</strong> Choice -- Progress Report<br />
A Motivational Research Study on Smoker Typologies <strong>and</strong><br />
John Player & Sons Ltd. 1964<br />
80 1773C<br />
Cigarette Br<strong>and</strong> Choice<br />
Player's Supplemental Report -- A Psychological Profile of the<br />
John Player & Sons Ltd. 1964<br />
80 1773C.Add<br />
Embassy Smoker<br />
Vorschlag zu einer Motivstudie ueber Linde und die<br />
Psychologischen Voraussetzungen der Optimales Marketing-<br />
John Player & Son Ltd. 1965<br />
80 1774A<br />
Strategie fur Linde Heingefrierer Verbengentur Gunter Blasé 1964