Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org Vorschlag zu einer Motivuntersuchung ueber die Psychologie des Public Relations Agentur Dr. Rudolf 84 1897A Sparens und das Image der Banken Vorschlag zu einer Motiv- und Marketingstrategieuntersuchung Farner 1965 84 1898A fuer Banago Vorschlag zu einer Motiv- une Marketingstrategieuntersuchung Werbeagentur Hans Vetter VAW 1965 84 1899A fuer Ronning-Kaffee Team Werbeagentur GWA EAAA n.d. 84 1899C Motiv- und Marketingstrategie-Studie fuer Ronning-Kaffee Bericht zu einer Motiv- und Public Relations-Studie ueber Team Werbeagentur GWA EAAA 1965 Atomkraftwerke -- Die Psychologischen Voraussetzungen eines Siemens-Schuckertwerke Optimalen PR-Filmes und der Allgemeinen PR-Policy uber Aktiengesellschaft z.H. der 84 1900C Kernkraftwerkanlagen des Hauses Siemens Erster Fortschrittsbericht zu einer Motivstudie ueber Okasagold -- Hauptwerbeabteilung 1965 Die Psychologischen Voraussetzungen einer Optimalen Marketing- Hormo-Pharma - Fabrik Chemisch- 84 1901B und Werbestrategie fur Okasagold Schlussbericht zu einer Motivstudie ueber Okasagold -- Die Pharmazeutischer Praparate 1965 Psychologischen Voraussetzungen einer Optimalen Marketing- Hormo-Pharma - Fabrik Chemisch- 84 1901C und Werbestrategie fur Okasagold New Products based on "Funny Face" -- A Proposal for a Pharmazeutischer Praparate 1965 85 1902A Motivational Research Study Pillsbury Company Batten, Barton, Durstine & Osborn, 1965 85 1903F Test of an Advertising Campaign Inc. 1965 85 1904E Sexual Attitudes in the United Kingdom -- Today n.d. 85 1905E A Creative Memorandum on Household Insecticide Tucker Wayne & Company 1965 85 1905E. Sup. Supplement to Creative Memorandum on Houshold Insecticide Tucker Wayne & Company 1965 85 1906A Memo to Mexicali Brewery Mexicali Brewery 1965 85 1906E Memo to Mexicali Brewery Mexicali Brewery 1965 85 1907A Proposal for a Pilot Study on Packaging and Sales Opportunities Creative Memorandum on the Sales and Advertising Problems of Philadelphia Dairy Products Company - Division of Dolly Madison Foods, Inc. 1965 85 1908E Small Loan Departments Lieberman Associates, Inc. 1965 Proposal regarding Motivation Research and Prediction of RRollway Program - General 85 1909A RRollway Traffic American Transportation Corp. GT&E Service Corporation 1965 Proposal for a Psychological Research Study on Customer (General Telephone & Electronics 85 1910A Attitudes and Motivations regarding Residential Telephones Corp.) 1965
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org Creative Analysis of MRP Responses to Six "Swan" Commercials -- A Test of TV Storyboards for "Swan" Liquid Dishwashing Batten, Barton, Durstine & Osborn, 85 1911E Detergent Inc. 1965 85 1912A American Tourist Travel to Ireland -- A Research Proposal Proposal for a Research Study of the Motivating Factors in Irish Tourist Board 1965 85 1913A Accident Prevention of the F-104 Lockheed-California Company 1965 85 1914A Florida Celery Association Botts Advertising, Inc. 1965 85 1914C A Motivational Research Study on Florida Celery Florida Fresh Produce Exchange 1966 85 1915A The Black & Decker Mfg. Co. The Black & Decker Mfg. Co. 1965 85 1916B A Report on Names Don Kemper Company, Inc. 1965 85 1917A Gerity Dishwasher Outline of the Practical Purposes of a Motivational Research Study Gerity Gifts, Incorporated 1959 85 1918A on the Unsatisfied Consumer Needs Vorschlag zu einer Motivstudie uber das Image der Alitalia in Deutschland unddie Psychologischen Veraussetzungen einer Union Carbide Corporation 1960 85 1919A Marktgerechten Werbe- und Public-Relations-Kenzeptien Proposal for a Motivational Research Study on Chewing Gum in Arcor Werbeagentur n.d. 85 1920A the New York Market Proposal for a Psychological Research Study on Dale Carnegie Wm. Wrigley Jr. Company 1965 85 1921A Courses Dale Carnegie & Associates, Inc. 1965 85 1922E Memo on Waddington Playing Cards 1965 85 1923A Proposal for a Psychological Research Study on the Sales and Advertising Opportunities of American Israeli Shipping Lines Zim Lines 1965 85 1923C The Sales and Advertising Problems of the Shalom Vorschlag fur eine Motiv- und Marketingstrategie-Studie ueber die Psychologische Problematik des Sparens sowie des Bausparens Verbunden mit einer Analyse der Bausparkassen- Zim Lines 1966 85 1924A Gemeinschaftswerbung Vorschlag zu einer Motiv- und Marketingstudie uber die Rank Deutscher Sparkassenverlag n.d. 85 1925A Xer0x-Kopierautomaten 914 und 813 Rank Xerox GmbH Allgauer Alpensilch n.d. Aktiengesellschaft 1965 85 1926A Proposal for Ad Tests on Bear Brand Bericht uber die Ergebnisse einer Baeren-Marken- Anzeigenvorpruefung -- Die Motivpsychologischen Voraussetzungen fur eine Optimale Anzeigengestaltung fur Baren- 85 1926B Marke Allgauer Alpenmilch Aktiengesellschaft 1965
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Steve DichterReportsInventory - Hagley Museum and Library

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