Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
37 885.1A<br />
Proposal for a Motivational Research Study to Determine how<br />
Lincoln Sales can be improved in the Face of Increased<br />
Competition from Cadillac <strong>and</strong> Imperial Ford Motor Company 1957<br />
37 885.1B Summary of Mercury Progress Report<br />
A Motivational Research Study of the Distribution, Markets <strong>and</strong><br />
Ford Motor Company 1957<br />
37 885.1C<br />
Image of the English Ford<br />
A Creative Trend Analysis of the Low-Priced Small Car Field <strong>and</strong><br />
Ford Motor Company 1957<br />
37 885.1E<br />
of Ford's Future Role in this Field Ford Motor Company 1957<br />
37 885.2C Summary Report of Major Findings on Middle-Priced Car Study<br />
A Pilot Motivational Research Study of the Ford "You" Institutional<br />
Ford Motor Company 1957<br />
37 885.2D<br />
Advertising Campaign<br />
Memo to Ford Motor Car Company -- The Middle Priced Car<br />
Ford Motor Company 1958<br />
37 885.2E<br />
Market Ford Motor Company 1957<br />
37 885.3A Proposal to the Ford Motor Company<br />
A Motivational Research Study of the Sales Problems of the Ford<br />
Ford Motor Company 1957<br />
37 885.3B<br />
Taunu in Germany -- A Progress Report Ford-Werke, A. G. 1958<br />
37 885.3C<br />
37 885.3D<br />
37 885.3E<br />
Motivational Research Study Testing -- 1. Edsel Spring Magazine<br />
Campaign -- 2. Edsel Newspaper Testimonial Campaign Ford Motor Company 1958<br />
A Pilot Summary on Automobile Usage <strong>and</strong> the Automobile of M-E-L Division Ford Motor<br />
1962<br />
A Memo of Tentative Findings on the Syracuse Telephone Test for<br />
Company 1959<br />
Edsel Division - Ford Motor Company Ford Motor Company 1957<br />
37 885.4A Program of Research for the Ford Motor Company General Staff Ford Motor Company 1957<br />
37 885.4B Preliminary Report on Ford & Opel<br />
A Quantitative Validation of Motivational Research Studies of the<br />
Ford-Werke, A. G. 1959<br />
37 885.4C<br />
Middle-Priced Car, the Mercury <strong>and</strong> the Edsel<br />
A Supplement of Tables to a Quantitative Validation of the<br />
Motivational Research Studies of the Middle-Priced Car, the<br />
Ford Motor Company 1958<br />
37 885.4E<br />
Mercury <strong>and</strong> the Edsel Ford Motor Company 1958<br />
37 885.5A<br />
37 885.5C<br />
Proposal for a Motivational Research Study to Determine the<br />
Effectiveness of Television <strong>and</strong> Other Media in Selling Automobiles<br />
Schlussrapport einer Motivstudie uber die Verkaufsprobleme der<br />
Ford Motor Company 1957<br />
Firma Ford in Deutschl<strong>and</strong> Ford-Werke, A. G. 1959
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