Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
13 352.1F A Memo on Mexicali Advertising<br />
Proposal for a Motivational Research Study of Beer Buying<br />
Motivations in a Contemplated Area of Disbtribution in the State of<br />
Mr. Victor Gonzales 1957<br />
13 352.2A<br />
Sonora, Mexico<br />
A Motivational Research Study of Beer Buying Motivations in the<br />
Cerveceria de Mexicalli, S. A. 1956<br />
13 352.2C<br />
Sonora-Sinaloa Area of Mexico Mr. Victor Gonzalez 1957<br />
13 352.2E Evaluation of Five Television Commercials for Mexicali Beer Phillips-Ramsey Company 1958<br />
13 352.2F Evaluation of a Three Phase Mexicali Advertising Campaign Cerveceria de Mexicali, S. A. 1957<br />
13 352.3A Letter Proposal -- Mexicalii Brewing Company Mexicali Brewery 1959<br />
13 352.3C A Motivational Research Study of a Group of Mexicali Labels Cerveceria de Mexicali, S. A. 1958<br />
13 352.4C Study on Mexicali Labels <strong>and</strong> Image Change<br />
A Motivational Research Study on Attitudes of Retailers in Relation<br />
Mexicali Brewing Company 1958<br />
13 352.5C<br />
to the Mexicali Brewery Mexicali Brewery Company 1961<br />
Proposal for a Research Study on the Personality of the Mutual Mutual Don Lee Broadcasting<br />
13 353A<br />
Don Lee Broadcasting System<br />
System 1953<br />
13 353C The Fourth Dimension in Advertising Effectiveness Don Lee Broadcasting System 1954<br />
13 353.1C Don Lee Presentation -- First Draft<br />
The Third Dimension -- The Depth of the Selling Penetration of an<br />
Don Lee Broadcasting System n.d.<br />
13 353.2C<br />
Advertising Medium<br />
A Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
n.d.<br />
13 354A<br />
Advertising Problems of White King Soap<br />
A Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Los Angeles Soap Co. 1953<br />
13 354AA Advertising Problems of The Los Angeles Soap Company<br />
A Psychological Research Study of the Sales <strong>and</strong> Advertising<br />
Los Angeles Soap Co. 1954<br />
13 354C<br />
Problems of White King Detergent<br />
A Revised Proposal for a Psychological Research Study of the<br />
Dan B. Miner Company 1955<br />
13 354.1A Sales <strong>and</strong> Advertising Problems of White King Soap Company<br />
A Revised Proposal for a Psychological Research Study of the<br />
White King Soap Company 1955<br />
13 354.2A Sales <strong>and</strong> Advertising Problems of White King Soap Company<br />
Proposal for a Psychological Research Study of the Effectiveness<br />
White King Soap Company 1955<br />
13 354.3A<br />
of White King D Advertising<br />
A Proposal for a Psychological Research Study of the Problems<br />
Dan B. Miner 1956<br />
13 355A<br />
Involved in Selling <strong>and</strong> Merch<strong>and</strong>ising RIT Products 1947<br />
13 356A Proposal -- Sunset Magazine<br />
Proposal for a Motivational Research Study on the Circulation <strong>and</strong><br />
Sunset Magazine 1953<br />
13 356.1A<br />
Advertising Problems of the Sunset Magazine Sunset Magazine 1955
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