Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
46 1024C<br />
A Motivational Research Study of the Present <strong>and</strong> Future Role of<br />
the Hecht Company in the Washington Department Store Field<br />
A Creative Research Memor<strong>and</strong>um on the Name Change<br />
The Hecht Company 1958<br />
46 1024CE Problems of the May <strong>and</strong> Hecht Stores in Baltimore<br />
A Socio-Psychological Testing Procedure for Predicting Reactions<br />
to a Changed Racial Distribution of Customers in the Hecht<br />
The Hecht Company 1958<br />
46 1024E<br />
Company's Washington Store<br />
A Motivational Analysis of Hecht Advertising Pages (Supplement to<br />
The Hecht Company 1958<br />
46 1024F<br />
the Research Study on the Hecht Company)<br />
A Socio-Psychological Testing Procedure for Predicting Reactions<br />
to a Changed Racial Distribution of Customers in the Hecht<br />
The Hecht Company 1959<br />
46 1024.1A<br />
Company's Washington Store The Hecht Company 1958<br />
46 1024.1B Interim Report on the Hecht Company Advertising The Hecht Company 1958<br />
46 1025A Bel-Air Patios John Lee Burton Advertising 1958<br />
46 1025.1A Bel-Air Patios<br />
A Creative Memor<strong>and</strong>um on the Advertising Opportunities <strong>and</strong><br />
Bel-Air Engineering Company 1958<br />
46 1026.CE<br />
Problems of Coco Wheats<br />
A Proposal for a Motivational Research Study on John Bull<br />
Rogers & Smith Advertising 1958<br />
46 1027A<br />
Magazine<br />
Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />
Odhams Press Limited 1957<br />
46 1028A<br />
Advertising Problems of Alpha-Bits General Foods Corporation 1958<br />
46 1030A Ross Laboratories<br />
A Motivation Research Study of the Patterns of Relationship<br />
Ross Laboratories 1958<br />
47 1030C<br />
between Mothers <strong>and</strong> Their Babies' Doctors Ross Laboratories 1958<br />
47 1030E Letter Memo re: Draft Booklets Ross Laboratories 1959<br />
47 1030.1A Ross Laboratories<br />
The Attitudes of Fathers towards the Entire Complex of Situations<br />
Ross Laboratories 1958<br />
47 1030.2A<br />
relating to Childbirth <strong>and</strong> Child Care<br />
Proposal for a Motivational Research Study of the Patterns of<br />
Ross Laboratories 1960<br />
47 1030.3A<br />
Development of the Father-Child Relationship Ross Laboratories 1960<br />
47 1031A Rubber Gloves Carr Liggett Advertising, Inc. 1958<br />
Proposed Motivational Research Study on the Editorial <strong>and</strong> the Popular Science Publlishing<br />
47 1032A Advertising Opportunities <strong>and</strong> Problems of Outdoor Life<br />
Company 1958<br />
47 1032C<br />
A Motivational Research Study of the Advertising, Editorial, <strong>and</strong><br />
Promotional Opportunities <strong>and</strong> Problems of Outdoor Life Magazine<br />
Popular Schience Publishing, Co.,<br />
Inc. 1959
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