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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 112 2587A 112 2588A 112 2589A 112 2591A 112 2591C 112 2592A 112 2593A 2593A 112 Revised 112 2593C 112 2594A 112 2594C 112 2594.1A 112 2594.1A Rev. 113 2594.1C 113 2595A 113 2595A. Revised 113 2595C Vorschlag zu einer Image- und Werbeforschung fur Mercedes- Benz-Pkw Daimler-Benz Aktiengesellschaft n.d. Vorschlag zu einer Imageuntersuchung der COOP COOP Schweiz, Abteilung Public Genossenschaften Vorschlag zu einer Qualitativen Aerztebefragung uber die John Relations 1972 Valentine Fitness Clubs Increasing the Sales of Partyline Products -- A Proposal for a Sandoz AG 1972 Motivational Research Study Increasing the Sales of Partyline Products -- A Motivational Rodin Industries 1972 Research Study Developing a Name for an Ultra-Heat Process for Cream -- A Rodin Industries 1972 Proposal for a Motivation Research Study Proposal for a Motivational Research Study of the Marketing of a Milk Industry Foundation 1972 New Electronic Calculator Proposal for a Motivational Research Study on the Marketing Royal Typewriter Company 1972 Viability of a New Electronic Product A Motivational Research Study on the Marketing Viability of a New Royal Typewriter Company 1972 Electronic Product Developing a Market for Tampon Products -- A Proposal for Phase Royal Typewriter Company 1972 I of a Motivation Research Study Developing a Market for Tampon Products -- Report on Phase I of Personal Products Company 1972 a Motivation Research Study Developing a Market for Tampon Products -- A Proposal for Phase Personal Products Company 1972 II of a Motivation Research Study Revised Tentative Draft -- Battery of Projective Techniques and Psychological Tests -- Designed for Phase II of a Motivation Personal Products Company 1972 Research Study on developing a Market for Tampon Products Developing a Market for Tampon Products -- Phase II of a Personal Products Company 1972 Motivation Research Study Strengthening the Market for Modess and Stayfree Sanitary Napkins -- A Proposal for Phase I of a Motivational Research Personal Products Company 1973 Study Strengthening the Market for Modess and Stayfree Sanitary Napkins -- A Proposal for Phase I of a Motivational Research Personal Products Company 1972 Study Strengthening the Market for Modess and Stayfree Sanitary Personal Products Company 1972 Napkins -- Report on Phase I of a Motivation Research Study Personal Products Company 1972
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 113 2596E Summary of Findings and Recommendations on "Thrill" Focus Group Sessions and Consultation The Effect of Magazine Advertising on Whiskey Brand Decisions in "Controlled" States -- A Proposal for a Motivational Research The Procter and Gamble Company 1972 113 2597A Study Multi-Media Concepts Inc. 1972 113 2598A Vorschlag fur eine Psychologische Anzeigenuntersuchung J. Walter Thompson GmbH 1972 113 2598C Bericht zu einem Anzeigen - Test fur den Braun Sixtant 6006 Vorschlagsmemo uber einen Product-in-Use Test fur ein Braun AG und J. Walter Thompson 1972 113 2599A Rasierwasser Vorschlag fur eine Qualitative Untersuchung von vier Namensentwurfen fur ein Rasierwasser (und Anschliessende n.d. 113 2600A Uberprufung der Akzeptanz einer Korperform) Vorschlag fur eine Qualitative Untersuchung der Konsistenz eines Braun AG 1972 113 2601A Rasierwassers Rohvorschlag fur eine Qualitative Untersuchung der Packung und Braun AG 1972 113 2602A Korperausstattung eines Rasierwassers Vorschlag zu einer Motiv- und Marketingstudie uberdas Image der Braun AG 1972 113 2603A Zuger Kantonalbank Motiv- und Marketingstudie uber das Image der Zuger Zuger Kantonalbank 1972 113 2603C Kantonalbank Vorschlag zu einer Qualitativen Untersuchung fur Moltex Babybad Zuger Kantonalbank 1972 113 2604A und Wattestabchen Vereinigte Papierwerke 1972 113 2605C Bericht zu einer Befragung von Valmont-Rauchern Reynolds Cigarette Corp. 1972 113 2606A Vorschlag fur einen Namenstest Vorschlag zu einer Untersuchung des Werbekonzeptes Barry Dr. Rudolf Farner-Saw n.d. 113 2607A (Post-Test Barry) Vorschlag zu einer Motiv- und Marketingstudie im Sanitar- und Chocolat Suchard SA 1972 113 2608A Heizungsbereich Oesterreichische Armaturen A.G. 1972 Vorschlag zu einer Motivstudie in den Bersichen Frisur, Den Zentralverband des Deutschen 113 2609A Haarbehandlung, Haarpflegsmittel und Einstellung zum Friseur Vorschlag zu einer Psychologischen Grundlagenstudie im Bereich Friseurhandwerkes n.d. "Soft Drinks" (Verbunden mit einer Imageanalyse fur Vivi Kola und Unifontes, bzw. Werbeagentur 113 2610A Grangina) Triplex 1972 113 2611A Vorschlag zu einer Motivstudie im Bereich D O B Grossversandhaus Quelle 1972 113 2612A Vorschlag fur einen Anzeigenkommunikations-Test J. Walter Thompson GmbH 1972
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Steve DichterReportsInventory - Hagley Museum and Library

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