Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
32 848B<br />
Progress Report to the Esso Company on Dealer Meetings<br />
Introducing New Formula Esso Extra Gasoline<br />
Proposal for an Annaul Consultant Service to Stockton, West <strong>and</strong><br />
Esso St<strong>and</strong>ard Oil Company 1958<br />
13 349A<br />
Burkhart Stockton, West <strong>and</strong> Burkhart 1953<br />
13 349E Hudepohl Stockton, West, Burkhart, Inc. 1954<br />
13 349.1A Consultation Arrangement Stockton, West, & Burkhart, Inc. 1954<br />
13 349.4E Hudepohl Advertising 1954<br />
13 350A Proposal for a Psychological Research Study on New Facial Lotion<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
Stockton West & Burkhart 1953<br />
13 350C<br />
Problems of Jergens H<strong>and</strong> Lotion Robert W. Orr & Associates, Inc. 1954<br />
13 350E Creative Research Memo on Jergens Facial Stockton, West, Burkhart, Inc. 1954<br />
13 350.1E Memo on Jergens Facial<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Stockton, West, Burkhart, Inc. 1954<br />
13 350.2A<br />
Advertising Problems of Jergen's H<strong>and</strong> Lotion Robert W. Orr <strong>and</strong> Associates, Inc. n.d.<br />
13 350.2E Analysis of a TV Commercial on Jergen's New Facial Lotion<br />
Proposal for a Combined Study on Jergen's H<strong>and</strong> Lotion <strong>and</strong><br />
Stockton, West, Burkhart, Inc. 1955<br />
13 350.3A<br />
Jergen's Facial Lotion Robert W. Orr <strong>and</strong> Associates, Inc. 1954<br />
13 350.3E Summary of a Creative Session re: the Jergens Company's Image<br />
Proposal for a Motivational Study on Unsatisfied Needs in the<br />
Cosmetic Field -- What New or Improved Products Should the<br />
Cunningham & Walsh, Inc. 1959<br />
13 350.4A<br />
Jergens & Woodbury Co. go Into? Cunningham & Walsh, Inc. 1960<br />
13 351E Radio<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
American Broadcasting Company 1953<br />
13 352A<br />
Advertising Problems of Mexicali Beer<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Mexicali Brewing Co. 1953<br />
13 352C<br />
Problems of Mexicali Beer Mexicali Brewing Company 1956<br />
13 352CE Summary Memo on Marketing Strategy for Mexicali Beer Mexicali Brewery 1959<br />
13 352D A Pilot Memo of the Potentials for the Introduction of "Suprema" Mexicali Brewing Company 1960<br />
13 352E Memo on Obregon Site Plan <strong>and</strong> Elevations 1957<br />
13 352F Memo on Mexicali Advertising Mr. Victor Gonzales 1957<br />
13 352.1A Extension of Mexicali Study<br />
A Motivational Research Study on the Sales <strong>and</strong> Advertising<br />
Cerveceria de Mexicali, S. A. 1956<br />
13 352.1C<br />
Problems of Mexicali Beer (Study II) Mexicali Brewing Company 1956<br />
13 352.1E Mexicali TV Storyboards The Phillips-Ramsey Company 1957
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