Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 1 12 The Continuing Study of Newspaper Reading CBS Research Division 1940 1 013 The Psychology of Car Buying in the De Soto Price Class The Psychology of Car Buying – A Psychological Study J. Stirling Getchell, Inc. 1940 1 13 Undertaken to Answer Two Vital Questions about Car Buying J. Stirling Getchell, Inc. 1940 1 13.1 The Car…”Seven League Boots” n.d. 1 013.1 Survey on State-of-Mind of Potential Buyers of 1942 Cars J. Stirling Getchell, Inc. 1942 1 14 The Psychology of Tavern Household Products J. Stirling Getchell, Inc. 1940 1 16 The Psychology of Gasoline and Oil Buying J. Stirling Getchell, Inc. 1940 1 016 The Psychology of Gasoline – A Brief Analysis The Ford Sunday Evening Hour – Popularity Awards and Mentions J. Stirling Getchell, Inc. 1940 1 17 in Radio Polls A Tentative Outline of Problems for Inclusion in a Study of Daytime CBS Research Department 1941 1 18 Radio Programs and Listeners CBS Research Department 1942 Lazersfeld – Stanton Program Analyzer, “Mother and Dad” #1 CBS Research Department 1 19 Broadcast August 10, 1942, Report on Listener Reactions Program Analysis Division 1942 Report on Listener Reactions Based on Lazersfeld-Stanton CBS Research Department 1 019 Program Analyzer, “Wilderness Road” and “Cimarron Tavern” Program Analysis Division 1945 1 20 President Franklin D. Roosevelt’s Radio History Report on Listener Reactions Based on Lazarsfeld-Stanton Columbia Broadcasting System 1942 Program Analyzer, “People’s Platform” Broadcast November 6, CBS Research Department 1 21 1943 Gray-Leary and Lorge Indices for Programs, Commercials and Program Analysis Division 1944 1 22 Audience Mail Summary of Findings CBS Research Department 1942 1 23 Progress Report on a Pilot Study on Daytime Serial Listening Progress Report on Content Analysis of Selected Daytime Serial CBS Research Department 1943 1 24 Programs Summary of Meeting Held by CBS Committee on Daytime CBS Research Department 1943 1 25 Program Research Summary of Meeting Held by CBS Committee on Daytime Columbia Broadcasting System 1943 1 25.1 Program Research Columbia Broadcasting System CBS Research Department Script 1942 1 26 Progress Report on Script Analysis Analysis Division 1943 1 27 Trueness to Life in the Daytime Serials (A Psychological Analysis) CBS Research Department 1944 1 28 CBS Diary Study, September, 1943, Listening Section CBS Research Department 1944 1 29 The Psychology of Pipe Smoking Anfenger Advertising Agency 1944
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 1 30 Report on Listener Reactions Based on Lazarsfeld-Stanton Program Analyzer, “The Sparrow and the Hawk”, Episode 40, July 6, 1945 and Episode 41, July 9, 1945 “Collier’s at Work” A Promotion Plan Submitted to The Crowell- CBS Research Department Program Analysis Division 1945 1 33.1A Collier Publishing Co. The Atomic Bomb and Atomic Energy – A Summary and Analysis The Crowell-Collier Publishing Co. n.d. 1 34 of Public Opinion Poll Findings A Psychological Analysis of Collier’s and The Saturday Evening CBS Research Department 1946 1 36 Post Readership Proposal for a Study on the Sales Potentials of Aptitude Testing as 1946 1 37 a Tool of Management A Psychological Research Study on the Sales and Advertising The Klein Institute 1946 2 38C Problems of Hexol “Top Ten” A Psychological Analysis of the Potential Appeals and Hexol, Inc. 1949 2 39 Difficulties of Comedy Records Audience Records, Inc. 1946 2 41AProposal for a Psychological Study of Thom McAn Shoes 1946 2 41C A Psychological Study of Thom McAn’s Boys’ Market A Proposal for a Psychological Research Study of the Problems 1947 2 42A Involved in Selling and Advertising of Pepto-Bismol 1947 2 42C A Psychological Study of Pepto-Bismol’s Copy Appeals 1947 2 42E Pre-test Survey on Stomach Remedies for Pepto-Bismol An Exploratory Psychological Study of Consumer Reactions to Klein Institute 1947 2 43C Cellophane And Wax Paper Wrapped Bread 1947 2 43.1C The Psychology of Bread – A Psychological Study of the Appeals and Motives at Work in Bread Advertising and Merchandising J. Stirling Getchell, Inc. n.d. 2 44-II A Psychological Analysis of the Jewel Home Route Service A Psychological Analysis of the Ad Effectiveness of the “Betty the 1949 2 44-III Bride” Series Why Do People Come to the Jewel Tea Company Food Stores – A Proposal for a Psychological Analysis of the Sales Problems of the 1949 2 44A Jewel Tea Company Food Stores A Psychological Analysis of the Sales Problems of the Jewel Tea Jewel Tea Company Food Stores 1947 2 44C Company Food Stores Jewel Tea Company Food Stores 1948 2 44E Memorandum from Dr. Dichter to Mr. Gerbosi Jewel tea route business Bureau of Communication 1948 2 45 Reaction Profile of Safe Harbor for Staaus and Haas Research, Inc. 1947
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