Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 95 2152A Proposal for a Motivational Research Study of the National Enquirer and its Readership The National Enquirer The Adlai Stevenson Institute of 1968 95 2153A Why People Migrate -- A Motivational Research Study Outline International Affairs 1968 95 2153D The Uprooted Ones -- A Psychological Pilot Study on Migration An Evaluation of the Name "Saab" -- Proposal for a Motivational The Adlai Stevenson Institute 1969 95 2154A Research Study A Motivational Research Study of Opportunities for Simmons J. M. Mathes, Inc. 1968 95 2155A Convertible Sofas -- Preliminary Draft Proposal A Motivational Research Study of Opportunities for Simmons McCann Erickson, Inc. 1968 95 2155A Rev. Convertible Sofas -- Preliminary Draft Proposal What the People expect from H.H.H. -- A Research Proposal for a McCann Erickson, Inc. 1968 95 2156A Continuous Emotional Barometer United Democrats for Humphrey 1968 95 2157F A Test of Six Advertisements for "DieHard" Batteries Proposal for a Motivational Research Study of the Sacramento J. Walter Thompson Company 1968 95 2158A "Union" Vorschlag zu einer Motivstudie uber das Kaufhof-Elite-Programm Copley Newspapers 1968 95 2159A und das Kaufhof-Image Vorschlag zu einer Motiv- und Produktkonzeptionsstudie uber Kaufhof Aktiengesellschaft n.d. 95 2160A Feinseifen, Speziell uber "Mannlich" Konzipierte Feinseifen Bericht zu einer Motiv- und Produktkonzeptionsstudie uber Wilkinson Sword GmbH 1968 95 2160C Feinseifen, Speziell uber "Mannlich" Konzipierte Feinseifen Wilkinson Sword GmbH 1968 95 2161A 2161A Vorschlag fur einen Motivpsychologischen Anzeigentest Siemens AG 1968 95 Revised Proposal for Siemens Ad Test Siemens AG n.d. 95 2161C A Motivational Research Study on Siemens' Image and Advertising Siemens A.G. 1968 95 2162A Vorschlag zu einer Motiv- und Marketingstudie uber die Einstellung der Jungeren Konsumenten zu Versicherungen und Versicherungsgesellschaften und uber das Idealimage der Secura Secura Gesellschaft fur Haftpflicht, Unfall- und Sachversicherung 1968 Bericht zu einer Motiv- und Marketingstudie uber Versicherungen, Secura Gesellschaft fur Haftpflicht, 95 2162C Cersicherungsgesellschaften und uber das Idealimage der Secura Unfall- und Sachversicherung 1968 95 2163A Vorschlag fur eine Motivpsychologische Marktstudie Deutscher "Helanca" -Dienst 1968
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 95 2164A Vorschlag fur einen Kombinierten Psychologischen Produkt- und Verpackungstest fur Carrina Gervais AG 1968 95 2164C Psychologische Produkt- und Verpackungsanalyse uber Carrina II Gervais AG 1968 Vorschlag fur eine Motivpsychologische Produktanalyse uber Firma Thomas Niederreuther 95 2165A Salami-Wurst GmbH 1968 95 2166C C & A Purpose -- Increasing its Sales Volume C & A Brenninkmeyer GmbH 1968 Proposal for a Motivational Research Study of "Yellow Pages" American Telephone & Telegraph 95 2167A Users and Advertisers Proposal for a Motivational Research Study on the Unused Company 1968 Opportunities for the Telephone and Related Systems of American Telephone & Telegraph 95 2168A Communication The Modern Cereal -- Creative Advertising Approaches for Company 1968 95 2169E Kellogg's Corn Flakes Proposal for a Motivational Research Study on the Image of Leo Burnett Company, Inc. 1968 95 2170A Aluminum as a Packaging Material The Consumer's Image ofAluminum as a Packaging Material -- A Aluminum Company of America 1968 96 2170C Motivational Research Study Aluminum Company of America 1971 2170C Ex. Draft Copy -- Executive Summary -- The Image of Aluminum as a 96 Sum. Packaging Material -- A Motivational Research Study Aluminum Company of America 1971 96 2171A Proposal for a Motivational Research Study on the "Knock-A-Boot" Bates Shoe Company 1968 96 2171A Rev. Proposal for a Motivational Research Study of the "Knock-A-Boot" Bates Shoe Company 1968 96 2171C New Marketing Opportunities for the "Knock-A-Boot" Proposal for a Motivational Research Study -- How to Bring the Use and Sale of the Merriam-Webster Dictionary Up to Date with Bates Shoe Company 1968 96 2172A the Modern Communications Age G. & C. Merriam Company 1968 Vorschlag zu einer Motivstudie uber die Moglichkeiten eines Allgauer Alpenmilch 96 2173A Neuartigen Leichten Alkoholgetrankes Aktiengesellschaft 1968 Bericht zu einer Motivstudie uber Getranke, Speziell uber ein Allgauer Alpenmilch 96 2173C Neues, Leichtes Alkoholgetrank Vorschlag fur eine Mehrstufige Verbraucherstudie auf dem Aktiengesellschaft 1968 96 2174A Gebiete der Zahnkaries- bzw. Fluorprophylaxe Aerzteuntersuchung in Deutschland uber Karies- bzw. Zyma SA, Nyon 1968 96 2174C Fluorprophylaxe Zyma SA, Nyon 1969
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Steve DichterReportsInventory - Hagley Museum and Library

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