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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

48 1054.1A<br />

A Proposal for a Motivational Research Study on Consumer<br />

Attitudes <strong>and</strong> Manufacturers' Buying Motivations with Regard to<br />

Three Cellophane Packaged Products<br />

A Proposal for a Motivational Research Study on Mackintosh<br />

Olin Mathieson Chemical<br />

Corporation 1958<br />

48 1055A<br />

"Weekend" Confectionery<br />

An Analysis of the Motivating Response Patterns to Two<br />

Osborne Peacock Co. Ltd. 1958<br />

48 1055TV Advertisements for Mackintosh's "Weekend Assortment"<br />

The Psychological Market Situation of Zuban No. 22 <strong>and</strong> Zuban<br />

"Filter" Cigarettes -- Eight Ways to Speed Up the Acceptance of<br />

Osborne Peacock Co., Ltd. 1959<br />

48 1056B<br />

Zuban "Filter" Progresss Report<br />

The Psychological Market Situation of Zuban No. 22 <strong>and</strong> Zuban<br />

Filter Cigarettes -- How to Speed up the Acceptance of Zuban<br />

H. F. & Ph. F. Reemtsma 1958<br />

48 1056C<br />

Filters H. F. & Ph. F. Reemtsma 1959<br />

48 1057A Mountain Valley Mineral Water Winius-Br<strong>and</strong>on Company 1958<br />

Brochures <strong>and</strong> Holiday Travel -- A Report on a Motivational British European Airways<br />

48 1058C<br />

Research Study<br />

Corporation 1958<br />

A Proposal for a Motivational Research Study on Grant's "St<strong>and</strong> Van Zijl <strong>and</strong> Van Zijl (United<br />

48 1059A<br />

Fast" Whisky<br />

Proposal for Motivational Research Study of Sales & Advertising of<br />

Kingdom) Ltd. 1958<br />

48 1060A<br />

Confiture in Switzerl<strong>and</strong><br />

Consumer Attitudes toward Inteka Products, Inteka Advertising<br />

<strong>and</strong> the Company Image of Inteka -- Progress Report on a<br />

Firma Roco Conservenfabrik 1958<br />

48 1061B<br />

Motivational Research Study<br />

The Personality <strong>and</strong> Image of Intexa, Its Product <strong>and</strong> Its<br />

Advertising in the Eyes of the French Shopper -- A Motivational<br />

Filatures Prouvost & Cie. n.d.<br />

48 1061C<br />

Study<br />

Problems of the Central Raw Silk Association of Japan with<br />

Filatures Prouvost 1959<br />

Respect to the Promotin <strong>and</strong> Sale of Raw Silk <strong>and</strong> Silk Products in Central Raw Silk Association of<br />

48 1062A<br />

the United States<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study aimed at Exp<strong>and</strong>ing the Market for Silk in the<br />

Japan 1958<br />

48 1062.1A<br />

United States<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study aimed at Exp<strong>and</strong>ing the Market for Silk in the<br />

The Japan Silk Association, Inc. 1959<br />

48 1062.2A<br />

United States The Japan Silk Association, Inc. 1959

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