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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

A Proposal for a Motivational Research Study on the Probable Geyer, Morey, Madden & Ballard,<br />

69 1499A Level of Acceptance of a New Kelvinator Washing Machine<br />

Inc. 1962<br />

69 1500E Etude Colgate<br />

A Proposal for an Investigation on Advertisers Attitudes toward<br />

1961<br />

Agencies <strong>and</strong> the Images of W. S. Crawford Limited <strong>and</strong> F. C. F. C. Pritchard Wood & Partners<br />

69 1502A<br />

Pritchard Wood & Partners Ltd.<br />

Ltd. & W. S. Crawford Ltd. n.d.<br />

69 1503F Attitudes to the Osram Television Commercial Crane Advertising Limited n.d.<br />

69 1504A A Proposal for a Motivational Study of the Str<strong>and</strong> Cigarette Br<strong>and</strong><br />

A Psychological Market Survey of Womens Attitudes toward<br />

W. D. & H. O. Wills Co., Ltd. n.d.<br />

69 1505A<br />

Shoes <strong>and</strong> an Examination of the Norvic Image<br />

A Memor<strong>and</strong>um on Mints with Particular Reference to Nuttall's<br />

Norvic Shoe Co., Ltd. n.d.<br />

69 1506E<br />

Mintoes<br />

Outline for a Psychological Market Investigation of the Mens Hair<br />

R. Sharp & Partners n.d.<br />

69 1507A Cream Market <strong>and</strong> the Loxene Br<strong>and</strong> within this Field<br />

A Pilot Study for a Psychological Investigation of the Men's<br />

Sales Motivation Ltd. n.d.<br />

69 1507D Haircream Market with Special Reference to Loxene Sales Motivation Ltd. 1962<br />

69 1508E A Creative Memor<strong>and</strong>um on Smiths Crisps<br />

A Proposal for a Research Investigation examining Players<br />

W. S. Crawford Limited n.d.<br />

69 1509A<br />

Position in the Class A Market John Player & Sons n.d.<br />

69 1509C A Pilot Attitude Survey in Four Areas on Class A Cigarettes<br />

Outline for a Psychological Market Investigation on Attitudes<br />

toward Domestic Light Bulbs with Emphasis on New Possible<br />

John Players & Son Ltd. n.d.<br />

69 1510A Marketing, Advertising <strong>and</strong> Product Design Directions for Atlas<br />

A Brief Outline for a Psychological Investigation for Doby Foods in<br />

Dudley Turner & Vincent Ltd. n.d.<br />

69 1511A<br />

Dehydrated Form<br />

A Proposal for an Attitude Investigation on a New Powdered Baby<br />

Sales Motivations Limited n.d.<br />

69 1511A Rev.<br />

Food Sales Motivation Ltd. n.d.<br />

69 1511D A Pilot Psychological Research Project on Infant Feeding<br />

A Small Scale Pilot Investigation into Attitudes toward Paint <strong>and</strong><br />

Sales Motivation Ltd. n.d.<br />

70 1512D<br />

the Valspar Br<strong>and</strong><br />

Outline for Proposed Survey on Indigestion Remedies with<br />

W. S. Crawfords Ltd. 1961<br />

70 1513A<br />

Emphasis on Primes<br />

A Pilot Study on Attitudes to Indigestion <strong>and</strong> Indigestion Remedies<br />

Armstrong-Warden Ltd. 1962<br />

70 1513D<br />

with Special Reference to Primes Armstrong Warden Limited 1962<br />

70 1513D Sup. Assessment of Primes Product Study 1962<br />

70 1514D Attitudes towards Sausages <strong>and</strong> Bacon W. S. Crawfords Ltd. n.d.

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