Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
49 1079.1A<br />
49 1079.2A<br />
49 1079.3A<br />
49 1080A<br />
49 1081A<br />
49 1082A<br />
Proposal for a Motivation Research Study on Changing Consumer<br />
Motivations <strong>and</strong> Purchase Preference, the Comparative Influence<br />
of Media on These Changes, <strong>and</strong> Unsatisfied Needs for Betty<br />
Crocker Cake Mixes - Frostings General Mills, Inc. 1958<br />
Proposal for a Motivation Research Study on the Coparative<br />
Influence of Media -- in Building a Stronger Betty Crocker Image --<br />
<strong>and</strong> on Sales Results for Betty Crocker Cake Mixes <strong>and</strong> Frostings<br />
Letter of Proposal for Motivational Research Study of Betty<br />
General Mills, Inc. 1958<br />
Crocker<br />
Proposal for a Motivational Research Study aimed at Exp<strong>and</strong>ing<br />
General Mills, Inc. 1960<br />
the Sales Leadership of Old Crow Bourbon Lawrence Fertig & Co., Inc. 1958<br />
Proposal for a Pilot Study aimed at Consolidating <strong>and</strong> Extending<br />
the Influence <strong>and</strong> Membership of the Seventh-Day Adventist<br />
Church<br />
Proposal for a Motivational Research Study aimed at Exp<strong>and</strong>ing<br />
the Sale of Electric Power in Competition with Natural Gas<br />
General Conference of Seventh-<br />
Day Adventists 1958<br />
Foster Advertising Limited <strong>and</strong> the<br />
Hydro Electric Power Commission<br />
of Ontario 1958<br />
49 1083A Proposal for a Motivational Research Study on Bristol Cigarettes<br />
A Final Report of a Motivational Research Study on Bristol<br />
John Hobson & Partners Ltd. 1958<br />
49 1083C<br />
Cigarettes<br />
Possible Applications of Motivational Research to the Sales <strong>and</strong><br />
John Hobson & Partners Ltd. 1958<br />
49 1084A<br />
Advertising Problems of Elastoplast Clifford Bloxham & Partners Ltd. 1958<br />
49 1085 A Proposal for a Motivational Research Study on Lyons Tea<br />
An Abstract of Non-Confidential Research Findings from<br />
Motivational Investigation Concerning Consumer Attitude toward<br />
J. Lyons & Co. Ltd. 1958<br />
49 1085C<br />
Coffee <strong>and</strong> Tea<br />
Analisis Creativo de un Problema para un Estudio de Investigacion<br />
Motivacional de los Problemas Afrontados por las Tabletas de<br />
J. Lyons 1962<br />
49 1086A<br />
Chocolate y los Bonbones<br />
Psychological Effectiveness of the Nestle Album <strong>and</strong> Cromo<br />
Comercial Nestle, S.A. 1958<br />
50 1086C<br />
Promotion<br />
Memor<strong>and</strong>um on the Progress of the Nestle Cromo <strong>and</strong> Album<br />
Comercial Nestle, S.A. 1959<br />
50 1086E<br />
Study John Vogel 1959<br />
50 1086.1A Proposal for a Motivational Research Study Nestle S.A. 1958
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