Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
38 885.15B.3<br />
Outline of Research Procedures -- Remaining Phases of Mercury<br />
Listening Post Study<br />
Possible "Listening Post" Project to help MEL Management keep<br />
their Finger on the Pulse of the Car Buyer during the 1960 Model<br />
n.d.<br />
38 885.16A<br />
Year MEL Division Ford Motor Company 1959<br />
38 885.16A.1 Listening Post Project -- Ford Division, Ford Motors Company J. Walter Thompson Company 1959<br />
38 885.16A.2 Memo to Ford Motor Car Company Ford Motor Company 1959<br />
38 885.16A.3 Research Outline for Ford Llistening Post Study (Phase I) J. Walter Thompson Company 1960<br />
38 885.16B Summary of Outst<strong>and</strong>ing Trends <strong>and</strong> Directions on Mercury 1960<br />
38 885.17A Listening Post Project -- Ford Division, Ford Motors Company<br />
Ford Listening Post -- Interim Memor<strong>and</strong>um on Comparative<br />
J. Walter Thompson Company 1959<br />
38 885.17B<br />
Image <strong>and</strong> Positioning of Four Ford Makes<br />
Summary of Outst<strong>and</strong>ing Trends <strong>and</strong> Directions on Ford M-L<br />
J. Walter Thompson Company 1960<br />
38 885.17B1<br />
Listening Post Study<br />
Ford Listening Post Phase I -- A Motivational Research Study on<br />
Ford Motor Company 1960<br />
38 885.17C Comparative Image <strong>and</strong> Positioning of the Ford Makes J. Walter Thompson Company 1960<br />
38 885.18A Memo to Ford Motor Company<br />
Second Phase Mercury Listening Post Report on Attitudes toward<br />
Ford Motor Company 1959<br />
38 885.18B<br />
Ride, Power <strong>and</strong> Image<br />
Proposal for an Additional Study for Switzerl<strong>and</strong> -- Eventually also<br />
Ford Motor Company 1960<br />
38 885.19A<br />
for other Countries<br />
Outline of Research Procedures -- Remaining Phases of Mercury<br />
Ford Werke A. G. 1960<br />
38 885.19B<br />
Listening Post Study n.d.<br />
38 885.20A Research Outline for Ford Llistening Post Study (Phase I) J. Walter Thompson Company 1960<br />
38 886A Wilkins Coffee Robert M. Gamble, Jr., Advertising 1957<br />
38 887E Creative Memo on Dole Pineapple Products<br />
Progress Report of the Motivational Research Study of the Sales,<br />
Marketing, Merch<strong>and</strong>ising <strong>and</strong> Advertising Problems of Molson's<br />
Foote, Cone & Belding 1957<br />
35 878.2B<br />
Brewery in Ontario<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study of the Sales <strong>and</strong> Advertising Problems of Charles<br />
Molson's Brewery (Ontario) Ltd. 1957<br />
38 888A<br />
of the Ritz Cosmetics<br />
Proposal for a Motivational Research Study Describing what<br />
Actions will be Most Likely to Increase Sales of Ticonderoga<br />
The Rockmore Company 1957<br />
38 890A<br />
Pencils Joseph Dixon Crucible Company 1957
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