Steve DichterReportsInventory - Hagley Museum and Library

More documents

Recommendations

Info

Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 112 2587A 112 2588A 112 2589A 112 2591A 112 2591C 112 2592A 112 2593A 2593A 112 Revised 112 2593C 112 2594A 112 2594C 112 2594.1A 112 2594.1A Rev. 113 2594.1C 113 2595A 113 2595A. Revised 113 2595C Vorschlag zu einer Image- und Werbeforschung fur Mercedes- Benz-Pkw Daimler-Benz Aktiengesellschaft n.d. Vorschlag zu einer Imageuntersuchung der COOP COOP Schweiz, Abteilung Public Genossenschaften Vorschlag zu einer Qualitativen Aerztebefragung uber die John Relations 1972 Valentine Fitness Clubs Increasing the Sales of Partyline Products -- A Proposal for a Sandoz AG 1972 Motivational Research Study Increasing the Sales of Partyline Products -- A Motivational Rodin Industries 1972 Research Study Developing a Name for an Ultra-Heat Process for Cream -- A Rodin Industries 1972 Proposal for a Motivation Research Study Proposal for a Motivational Research Study of the Marketing of a Milk Industry Foundation 1972 New Electronic Calculator Proposal for a Motivational Research Study on the Marketing Royal Typewriter Company 1972 Viability of a New Electronic Product A Motivational Research Study on the Marketing Viability of a New Royal Typewriter Company 1972 Electronic Product Developing a Market for Tampon Products -- A Proposal for Phase Royal Typewriter Company 1972 I of a Motivation Research Study Developing a Market for Tampon Products -- Report on Phase I of Personal Products Company 1972 a Motivation Research Study Developing a Market for Tampon Products -- A Proposal for Phase Personal Products Company 1972 II of a Motivation Research Study Revised Tentative Draft -- Battery of Projective Techniques and Psychological Tests -- Designed for Phase II of a Motivation Personal Products Company 1972 Research Study on developing a Market for Tampon Products Developing a Market for Tampon Products -- Phase II of a Personal Products Company 1972 Motivation Research Study Strengthening the Market for Modess and Stayfree Sanitary Napkins -- A Proposal for Phase I of a Motivational Research Personal Products Company 1973 Study Strengthening the Market for Modess and Stayfree Sanitary Napkins -- A Proposal for Phase I of a Motivational Research Personal Products Company 1972 Study Strengthening the Market for Modess and Stayfree Sanitary Personal Products Company 1972 Napkins -- Report on Phase I of a Motivation Research Study Personal Products Company 1972
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 113 2596E Summary of Findings and Recommendations on "Thrill" Focus Group Sessions and Consultation The Effect of Magazine Advertising on Whiskey Brand Decisions in "Controlled" States -- A Proposal for a Motivational Research The Procter and Gamble Company 1972 113 2597A Study Multi-Media Concepts Inc. 1972 113 2598A Vorschlag fur eine Psychologische Anzeigenuntersuchung J. Walter Thompson GmbH 1972 113 2598C Bericht zu einem Anzeigen - Test fur den Braun Sixtant 6006 Vorschlagsmemo uber einen Product-in-Use Test fur ein Braun AG und J. Walter Thompson 1972 113 2599A Rasierwasser Vorschlag fur eine Qualitative Untersuchung von vier Namensentwurfen fur ein Rasierwasser (und Anschliessende n.d. 113 2600A Uberprufung der Akzeptanz einer Korperform) Vorschlag fur eine Qualitative Untersuchung der Konsistenz eines Braun AG 1972 113 2601A Rasierwassers Rohvorschlag fur eine Qualitative Untersuchung der Packung und Braun AG 1972 113 2602A Korperausstattung eines Rasierwassers Vorschlag zu einer Motiv- und Marketingstudie uberdas Image der Braun AG 1972 113 2603A Zuger Kantonalbank Motiv- und Marketingstudie uber das Image der Zuger Zuger Kantonalbank 1972 113 2603C Kantonalbank Vorschlag zu einer Qualitativen Untersuchung fur Moltex Babybad Zuger Kantonalbank 1972 113 2604A und Wattestabchen Vereinigte Papierwerke 1972 113 2605C Bericht zu einer Befragung von Valmont-Rauchern Reynolds Cigarette Corp. 1972 113 2606A Vorschlag fur einen Namenstest Vorschlag zu einer Untersuchung des Werbekonzeptes Barry Dr. Rudolf Farner-Saw n.d. 113 2607A (Post-Test Barry) Vorschlag zu einer Motiv- und Marketingstudie im Sanitar- und Chocolat Suchard SA 1972 113 2608A Heizungsbereich Oesterreichische Armaturen A.G. 1972 Vorschlag zu einer Motivstudie in den Bersichen Frisur, Den Zentralverband des Deutschen 113 2609A Haarbehandlung, Haarpflegsmittel und Einstellung zum Friseur Vorschlag zu einer Psychologischen Grundlagenstudie im Bereich Friseurhandwerkes n.d. "Soft Drinks" (Verbunden mit einer Imageanalyse fur Vivi Kola und Unifontes, bzw. Werbeagentur 113 2610A Grangina) Triplex 1972 113 2611A Vorschlag zu einer Motivstudie im Bereich D O B Grossversandhaus Quelle 1972 113 2612A Vorschlag fur einen Anzeigenkommunikations-Test J. Walter Thompson GmbH 1972
Page 1 and 2:
Ernest Dichter - Research Reports,
Page 3 and 4:
Page 5 and 6:
Page 7 and 8:
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Page 19 and 20:
Page 21 and 22:
Page 23 and 24:
Page 25 and 26:
Page 27 and 28:
Page 29 and 30:
Page 31 and 32:
Page 33 and 34:
Page 35 and 36:
Page 37 and 38:
Page 39 and 40:
Page 41 and 42:
Page 43 and 44:
Page 45 and 46:
Page 47 and 48:
Page 49 and 50:
Page 51 and 52:
Page 53 and 54:
Page 55 and 56:
Page 57 and 58:
Page 59 and 60:
Page 61 and 62:
Page 63 and 64:
Page 65 and 66:
Page 67 and 68:
Page 69 and 70:
Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
Page 81 and 82:
Page 83 and 84:
Page 85 and 86:
Page 87 and 88:
Page 89 and 90:
Page 91 and 92:
Page 93 and 94:
Page 95 and 96:
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
Page 173 and 174:
Page 175 and 176:
Page 177 and 178:
Page 179 and 180: Ernest Dichter - Research Reports,
Page 229: Ernest Dichter - Research Reports,
Page 251: Ernest Dichter - Research Reports,
show all

Steve DichterReportsInventory - Hagley Museum and Library

Create successful ePaper yourself

Delete template?

Save as template?