Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
51 1127CE<br />
A Creative Memo on Building an Advertising Copy Platform to<br />
Increase the Use of Flour for Home Baking Tucker Wayne & Company 1958<br />
51 1128A Cohen Brothers Stores May Department Stores Co. 1959<br />
A Pilot Study on the Optimum Relationships Between Cohen The May Department Stores<br />
51 1128D<br />
Brothers <strong>and</strong> the May Company<br />
Vorschlag zu einer Motiv-Untersuchung sur Ergundung der besten<br />
Argumente fur den Verkauf von Flugreisen auf der Nordatlantik-<br />
Company 1959<br />
51 1129A<br />
Route<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Swissair 1959<br />
Research Study aimed at Exp<strong>and</strong>ing the Editorial Influence of MacLean-Hunter Publishing Co.<br />
51 1130A<br />
MacLean's Magazine<br />
A Motivational Research Study of the Editorial, Promotional <strong>and</strong><br />
Ltd. 1959<br />
51 1130C<br />
Advertising Problems of MacLean's Magazine MacLean-Hunter Publishing Co. 1960<br />
51 1130E Frequency of MacLean's Publication<br />
A Creative Analysis & Proposal for a Motivational Research Study<br />
MacLean-Hunter Publishing Co. 1960<br />
aimed at Extending the Leadership Role of MacLean-Hunter in MacLean-Hunter Publishing Co.<br />
51 1130.1A<br />
Canada's Exp<strong>and</strong>ing Economy<br />
Ltd. 1959<br />
Proposal for a Motivational Research Study aimed at Exp<strong>and</strong>ing H. C. Moores Company (Division of<br />
51 1131A<br />
the Market for Pream<br />
Proposal for an Integrated Packaging Research Study aimed at<br />
Ross Laboratories) 1959<br />
51 1132A<br />
Establishing Criteria for a Toilet Water Package<br />
A Proposal for a Motivational Research Study aimed at Defining<br />
the Best Potential Market for Liberty Mutual Insurannce <strong>and</strong> the<br />
Raymond Loewy Associates 1959<br />
51 1134A<br />
Most Effective Ways of Selling this Market<br />
How to Extend the Effectiveness of Liberty Mutual's Corporate<br />
Image to Automotive Insurance Sales -- A Problem Analysis <strong>and</strong><br />
Liberty Mutual Insurance Company 1959<br />
51 1134.1A<br />
Proposal for a Motivational Research Study Liberty Mutual Insurance Company<br />
New Engl<strong>and</strong> Life Insurance<br />
1959<br />
51 1135A Advertising<br />
Company 1959<br />
The Psychological Effectiveness of a New Engl<strong>and</strong> Mutual Life New Engl<strong>and</strong> Mutual Life Insurance<br />
51 1135F<br />
Advertisement -- A Research Report<br />
Company<br />
New Engl<strong>and</strong> Mutual Life Insurance<br />
1959<br />
52 1135.1A Advertising<br />
Company 1959<br />
52 1136A Dealer Motivations in the Field of Paint Products Pittsburgh Plate Glass Company 1959<br />
52 1136.2A Pittsburgh Plate Glass Company's Line of Paints Pittsburgh Plate Glass Company 1960<br />
52 1137A Proposal on Grape Juice Hans Gfeller n.d.
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