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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

53<br />

1198B<br />

Phase II Family Circle Study Phase II Tabulation of Projective Tests<br />

The Advertising Effectiveness of Family Circle -- Supporting<br />

Everywoman's Family Circle 1960<br />

53 1198C<br />

Tables<br />

A Profile of Family Circle Readers <strong>and</strong> Their Image of the<br />

Everywoman's Family Circle 1960<br />

54 1198C1<br />

Magazine<br />

The Third Dimension -- A Study in Depth based on a Profile of<br />

Everywoman's Family Circle 1960<br />

54 1198C1-Ex Family Circle Readers <strong>and</strong> Their Image of the Magazine<br />

Editorial Supplement to the Study of Family Circle's Advertising<br />

n.d.<br />

54 1198C2<br />

Effectiveness Everywoman's Family Circle 1960<br />

54 1198E Cigarette Smoking among Women The Family Circle, Inc. 1960<br />

54 1198.1C Tables from Magazine Study The Family Circle, Inc.<br />

Everywoman's Family Circle<br />

1960<br />

54 1198.2A<br />

1198.2A<br />

A Proposal for a Series of Editorial Content Panel Sessions<br />

Magazine 1962<br />

54 Rev. Proposals for Family Circle Magazine Family Circle Magazine 1963<br />

1198.2A A Proposal for a Series of Living Laboratory Sessions to Evaluate<br />

54 Rev. 1 the Editorial Content <strong>and</strong> Advertising Effectiveness of Family Circle Family Circle<br />

Everywoman's Family Circle<br />

1963<br />

54 1198.3A A Proposal for a Homemaker's Product Workshop<br />

Magazine 1962<br />

1198.3A<br />

Everywoman's Family Circle<br />

54 Rev. A Proposal for a Homemaker's Product Workshop<br />

A Proposal for a Study of the Psychological Role of Space-Buyers'<br />

Magazine 1963<br />

54 1198.4A<br />

Attitudes toward Family Circle Everywoman's Family Circle<br />

Everywoman's Family Circle<br />

1962<br />

54 1198.5B<br />

1198.5A<br />

A Proposal for a Continuous Cover Testing Service<br />

Magazine 1962<br />

54 Rev. A Proposal for a Continuous Cover Testing Service<br />

A Proposal for a Motivational Research Study of the Editorial<br />

Family Circle 1963<br />

54 1198.6A Practices <strong>and</strong> Advertising Impact of Family Circle Magazine<br />

A Proposal for a Study of the Psychological Role of the Attitudes of<br />

Corporate <strong>and</strong> Advertising Executives toward Family Circle as an<br />

Everywoman's Family Circle 1963<br />

54 1198.7A<br />

Advertising Medium<br />

A Proposal for a Motivational Research Study to Up-Date the<br />

Reader Profile, the Image <strong>and</strong> Competitive Position of Family<br />

Everywoman's Family Circle 1963<br />

54 1198.8A<br />

Circle Magazine Family Circle 1963

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