Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 31 823.2E 31 824A A Creative Research Study of "Your Nationwide Representative's Pledge of Service" Proposal for a Motivational Research Study of the A. E. Staley Nationwide Insurance Companies 1957 Manufacturing Company Ruthrauff & Ryan, Inc. 1956 31 825A Proposal for a Motivational Research Study on No Bugs M'Lady Wade Advertising Agency 1956 31 826A A Proposal for an Annual Consultant Service A Creative Memorandum and Proposal for Further Research aimed at Expanding the Market for Ben-Mont Gift Wrapping Woodard, Voss & Hevenor, Inc. 1956 31 826CE Papers Woodard, Voss & Hevenor 1959 31 827A Proposal for Study on Sara Lee Cunningham & Walsh, Inc. 1956 31 827B A Progress Memorandum on "Sara Lee" Cunningham & Walsh, Inc. 1956 31 827C A Motivational Study of the Effectiveness of Sara Lee Packaging Cunningham & Walsh, Inc. 1957 31 827.1A Sara Lee A Motivation Research Study on New Product Strategy for Sara Kitchens of Sara Lee 1958 31 827.1C Lee Kitchens of Sara Lee 1959 A Creative Problem Analysis and Proposal for a Research Sterling Silversmiths Guild of 31 828A Program for the Sterling Silversmiths Guild of America A Motivational Research Study of the Sales and Advertising America 1956 31 828B Problems of Sterling Silver n.d. A Motivational Research Study of the Sales and Advertising Sterling Silversmiths Guild of 31 828C Problems of Sterling Silver America Sterling Silversmiths Guild of 1957 31 828E Analysis of Resistances to the Everyday Use of Sterling Silver America 1958 Proposal for Quantitative Phase of Research Program for the Sterling Silversmiths Guild of 31 828.1A Sterling Silversmiths Guild of America America 1957 A Report on a Quantified Validation Phase of a Motivational Sterling Silversmiths Guild of 32 828.1C Research Study of Sterling Silver Proposal for a Motivational Study of the Effectiveness of the America 1957 Advertising Campaign Currently Sponsored by the Silversmiths Sterling Silversmiths Guild of 32 828.2A Guild America 1958 A Motivational Research Report on the Extent and the Depth of Sterling Silversmiths Guild of 32 828.2C Penetration of the Sterling Silver Radio Campaign America 1958 32 828.3A Proposal for a Motivational Study of the Effectiveness of the Advertising Campaign Currently Sponsored by the Silversmiths Guild Sterling Silversmiths Guild of America 1958
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 32 829E A Creative Research Memo on Wine Lables A Creative Problem Analysis and Proposal for a Motivational Research Study on the Best New Markets and Sales Appeals for Lippincott & Margulies, Inc. 1956 32 830A Omega Watches A Motivational Research Study of the Direct-Mail Promotional Lewin, Williams, & Saylor, Inc. 1956 32 831C Problems of Newsweek A Proposal for a Motivational Research Study of the Direct-Mail Newsweek Magazine 1957 32 831.1A Promotional Problems of Newsweek A Creative Research Memo on Motivations Involved in Choosing Between a Savings and Loan Association and a Bank for a Newsweek Magazine 1957 32 832E Savings Account Dan B. Miner Company 1956 32 833A A Proposal for an Annual Consultant Service Gray & Kilgore, Inc. 1956 A Creative Analysis for Planned Parenthood Federation of Planned Parenthood Federation of 32 834E America, Inc. A Creative Problem Analysis and Proposal for a Motivational Research Study of the Loan and Deposit Problems of Indianapolis America, Inc. 1956 32 835A Morris Plan & Economy Finance Corporation Tevie Jacobs Advertising Agency 1956 32 836A A Proposal for an Annual Consultant Service George N. Kahn Co., Inc. 1956 32 837A Motivational Research for Jervis B. Webb Co. A Creative Problem Analysis and Proposal for a Motivational Research Study dealing with the Over-All Sales and Advertising Gray & Kilgore, Inc. 1956 32 837.1A Problems of the Jervis B. Webb Company Gray & Kilgore, Inc. 1956 32 838A 32 838B 32 838C 32 838.1A 32 838.1C 32 839A 32 839B A Creative Problem Analysis and Suggested Areas of Research E. I. DuPont De Nemours & seeking to Increase the Sales and Use of Nylon Bed Sheets Company, Inc. 1956 Summary of Tentative, Unvalidated Findings and E. I. DuPont De Nemours & Recommendations Nylon Sheets -- Retailer Level Company, Inc. 1958 A Motivational Research Study of the Sales and Advertising E. I. DuPont De Nemours & Problems of Nylon Bed Sheets Company, Inc. 1957 A Creative Problem Analysis and Proposal for a Motivational Textile Fibers Department -- E. I. Research Study dealing with Nylon Sheets at the Retail Level du Pont de Nemours & Co., Inc. 1957 A Motivational Research Study of the Sales and Advertising E. I. DuPont De Nemours & Problems of Nylon Sheets on the Retail Level A Proposal for A Motivational Research Study of the Sales and Company, Inc. 1958 Advertising Problems of Schwarzkopf's Fit Cream Hairdressing Attitudes of German Consumers toward Advertising and Hans Schwarzkopf 1956 Packaging of Fit and Flot (in German) -- Progress Report Hans Schwarzkopf 1958
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Steve DichterReportsInventory - Hagley Museum and Library

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