Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
9 188A<br />
9 189A<br />
A Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Problems of Gourmet Magazine 1949<br />
Proposal for a Psychological Research Study of the Sales <strong>and</strong> The Cory Company <strong>and</strong> H. M.<br />
Advertising Problems of the Cory Glass Coffee Brewer<br />
Gross n.d.<br />
9 191A<br />
Proposal for a Psychological Research Study on the Effectiveness<br />
of the Emblem for the Kimberly Clark Corporation n.d.<br />
9 192A Proposal for a Research Project on Advertising Effectiveness Bureau of Advertising 1948<br />
9 193A<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Problems of the Bankers Life <strong>and</strong> Casualty Company Weiss <strong>and</strong> Geller n.d.<br />
9 193E Memo on Bankers Life <strong>and</strong> Casualty Company Weiss <strong>and</strong> Geller 1951<br />
The Peacock Revolution -- The Psychology of the Young Men's Speech by Dr. Ernest Dichter at<br />
9 193.8D<br />
Market<br />
Proposal for a Research Study on the Advertising <strong>and</strong> Sales<br />
Scottsdale, Arizona 1966<br />
9 194A<br />
Problems of Philadelphia Whiskey Publicker Industries 1951<br />
9 195A Proposal for a Psychological Study of Pabst Beer n.d.<br />
9 195E Draft of Creative Analysis of Pabst Beer Campaign<br />
Proposal for a Motivational Research Study of the Advertising <strong>and</strong><br />
Walker Saussy Advertising, Inc. 1956<br />
9 195.1A<br />
Marketing Problems of Pabst Blue Ribbon Beer The Pabst Brewing Company 1957<br />
9 195.1E Summary Report on a Pilot Study of Two Pabst Ads Geyer Advertising, Inc. 1957<br />
9 195.2A Pabst Brewing Company Letter Pabst Brewing Company 1957<br />
9 195.2E Summary Report on Field Test of Two Pabst Ads n.d.<br />
9 195.3A Pabst Brewing Company -- Letter re: Proposal Pabst Brewing Company 1957<br />
9 196A Proposal for a Qualitative Effectiveness Study for Serutan n.d.<br />
9 197E Memo re: The Psychology of Coffee Geyer, Newell <strong>and</strong> Ganger 1952<br />
9 198E Memo re: The Psychology of Jewelry<br />
Proposal for a Psychological Research Study on the Avon Sales<br />
The Grey Advertising Agency 1953<br />
9 199A<br />
Representatives <strong>and</strong> the Avon Company Monroe F. Dreher, Inc. n.d.<br />
9 199.1A A Research Program for Testing a New Product for Avon Avon Products, Inc. 1960<br />
9 200E Memo re: Study on Flying<br />
A Preliminary Research Analysis of the Emotional Reactions of the<br />
Geyer, Newell, Ganger 1952<br />
9 201C<br />
Public to All My Sons Universal International 1948<br />
9 202E Memo re: 1947 Rogers Bros. Young <strong>and</strong> Rubicam 1952<br />
9 203E Memo re: Rockwood Chocolate Young <strong>and</strong> Rubicam 1952<br />
9 204E Memo re: Pyrex Ware Young <strong>and</strong> Rubicam 1952
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