Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
42 956TV MRP Analysis of New Faces Ad Norman, Craig <strong>and</strong> Kummel<br />
The National Authority for the<br />
1957<br />
42 957A The National Authority for the Ladies H<strong>and</strong>bag Industry<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Ladies H<strong>and</strong>bag Industry 1957<br />
Research Study of the Sales <strong>and</strong> Advertising Problems of the The National Authority for the<br />
42 957.1A<br />
National Authority for the Ladies H<strong>and</strong>bag Industry<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Ladies H<strong>and</strong>bag Industry 1957<br />
42 958A<br />
Research Study for Liebig Soup<br />
A Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />
Liebig 1957<br />
42 959A<br />
Advertising Problems of Maidenform Brassieres Maidenform (London) Ltd. 1958<br />
42 959D A Motivational Pilot Study on Maidenform Bras<br />
The Motivating Response Patterns to Two Maidenform <strong>and</strong> One<br />
Norman, Craig & Kummel, Inc. 1958<br />
42 959TV<br />
Playtex Commercials<br />
A Motivational Research Study of the Sales, Advertising <strong>and</strong><br />
Norman, Craig & Kummel, Inc. 1958<br />
42 960C<br />
Merch<strong>and</strong>ising Problems of Old Reading Beer The Old Reading Brewery, Inc. 1958<br />
42 960E The Old Reading Brewery The Old Reading Brewery, Inc. 1958<br />
42 960.1E Analysis of Bartender - Distributor Interviews<br />
Outline of Research Project for the Shetl<strong>and</strong> Rub Cleaning Floor<br />
The Old Reading Brewery, Inc. 1958<br />
42 961A<br />
Polisher <strong>and</strong> the Floorsmith<br />
A Pilot Motivational Research Study of the Sales <strong>and</strong><br />
Shetl<strong>and</strong> Company, Inc. 1958<br />
42 961D Merch<strong>and</strong>ising Problems of the Shetl<strong>and</strong> Company, Inc.<br />
A Pilot Motivational Research Study of the Sales <strong>and</strong><br />
Silton Brothers, Inc. 1957<br />
42 961.1D Merch<strong>and</strong>ising Problems of the Shetl<strong>and</strong> Company, Inc. Silton Brothers, Inc. 1957<br />
42 962A Theodore Sills Inc.<br />
A Creative Memor<strong>and</strong>um on Consumer Attitudes toward Synthetic<br />
Theodore Sills Inc. 1957<br />
42 963E<br />
Fabrics<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Norman, Craig & Kummel, Inc. 1957<br />
42 964A Research Study for the Herman Miller Furniture Company<br />
Report on a Creative Analysis <strong>and</strong> Ad Test of the "Close Up of<br />
J. M. Mathes, Inc. 1957<br />
42 965F<br />
Eyes" Series Toronto-Dominion Bank <strong>and</strong> Trust 1957<br />
42 966A Eye-Gene Pearson Pharmacal Co., Inc. 1957<br />
42 966B Rough Transcript of Verbal Progress Report on Eye Gene<br />
Examining the Sales Marketing <strong>and</strong> Advertising of Eye-Gene --<br />
Developing New Directions for Eye-Gene a Motivational Research<br />
Pearson Pharmacal Co. 1959<br />
42 966C<br />
Study Pearson Pharmacal Co. 1959<br />
42 966E Letter-memo on Questions re: Eye Gene Pearson Pharmacal Co. 1959<br />
42 966.1A Outlining Scope of Study Pearson Pharmacal Co., Inc. 1959
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