Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 70 1529A Outline for a Psychological Investigation on Evex A Proposal for a Psychologically Orientated Market Survey on Sales Motivations Ltd. 1961 71 1530A Operation Conquest Cadbury Bros. Ltd. n.d. 1530C The Structure of Boiled Sweet Market and the Nature of the 71 Volume I 1530C Sample Cadbury Bros. Ltd. 1962 71 Volume II Attitudes and Motivations Cadbury Bros. Ltd. 1962 1530C Summary of a Psychologically Orientated Study of the Boiled 71 Summary Sweet Market (Operation Conquest) Pilot Phase of a Psychologically Orientated Market Investigation on Cadbury Bros. Limited 1962 71 1530D Boiled Sweets Study to determine Psychological Appeals and Resistances to the T. V. Progamme "Our House, and to suggest Methods by which Cadbury Brothers Limited 1962 71 1531A1 the Appeal ot the Programme may be Strengthened An Outline of an Experimental Investigation measuring the Psychological Impact of Print Advertisements as compared to A. B. C. Television 1961 71 1531A Television Commercials A. B. C. Television Ltd. n.d. 71 1531C1 A Motivation Appraisal of the "Our House" Programme A Creatie Problem Analysis on Caperns Seed based on Limited ABC-TV 1962 71 1532A Field Work Robert Sharp & Partners Limited n.d. 71 1532E A Creative Memorandum on Dog Foods A Proposal for a Psychologically Orientated Market Survey on Robert Sharp & Partners Limited n.d. 71 1533A Dentifrice Unilever Ltd. 1961 1533A - A Proposal for a Motivational Research Study on the Motivations of Market Research Division, Unilever 71 Rev. Dentifrice Purchase Limited W. J. Southcombe Advertising 1962 71 1534D A Preliminary Investigation on Attitudes toward Hearing Aids Proposal for a Motivational Research Study on Technical Agency Ltd. 1961 71 1537A Equipment Proposal for a Motivational Research Study on Selection of Fincoval S.A. Rep. Argentina n.d. 71 1538A Insurance Agents "Sud America" Cia. Argentina n.d. 71 1539A Proposal for a Pilot Study on Beef Quickfood, Alimentos Rapidos. S.A. n.d. Una Investigacion Motivacional -- Motivaciones y Actitudes del Quickfood, Alimentos Rapidos 71 1539C Publico con Respecto al bife "Paty" S.R.L. 1962 71 1539D Pilot Study on Beef "Quickfood" Alimentos Rapidos n.d.
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 71 1540A Beacon Wax Sullivan, Stauffer, Colwell & Bayles, Inc. 1962 A Motivational Pilot Study of the Position of Beacon in the Current Sullivan, Stauffer, Colwell & Bayles, 71 1540D Floor Wax Climate Inc. 1962 A Motivational Research Study of the Image of Beverly Hills and American Savings and Loan 71 1541C the Factors influencing Patronage Patterns in that City A Proposal for a Motivational Research Study on the Potential Association 1962 71 1542A Market and Promotional Strategy for Kotams Tampons Memorandum re: Sanitary Products -- Summary of Findings Kimberly-Clark Corporation 1962 71 1542B Consumer Motivation Panel Kimberly-Clark Corporation 1962 71 1542E A Creative Memorandum on Kotams A Proposal for a Study to determine Smokers' Reactions to the Introduction on the Market of New, Long Cigarettes, Greater in Kimberly-Clark Corporation 1962 71 1543A Length than any now existing A Motivational Research Study on the Potentials of a 100mm American Tobacco Company 1962 71 1543C Cigarette The American Tobacco Company 1962 71 1544A A Proposal for a Creative Research Study on Alberto VO 5 A Preliminary Proposal for a Motivational Research Study for Compton Advertising, Inc. 1962 71 1545A Abbott Laboratories Abbott Laboratories 1962 71 1546B First Progress Report on Lux Liquid 1962 71 1546B.1 Lux Detergent Research A Motivational Research Study of Advertising and Marketing Lever Brothers 1962 72 1546C Strategy for Lux Liquid Lever Brothers Company 1963 72 1546E Swan, Thrill and Dove Data A Proposal for a Motivational Research Study on Brylcreem in Lever Brothers 1962 72 1547A Canada Beecham Products Limited 1962 72 1547C A Motivational Research Study on Brylcreem in Canada Beecham Products Limited 1962 72 1547C Ex An Executive Summary of a Motivational Research Study on Brylcreem in Canada -- Major Findings and Practical Applications Beecham Products Limited 1962 72 1547F Brylcreem Story Board A Proposal for a Pilot Study on Garage Owner Attitudes to Petrol MacLaren Advertising Co. Ltd. 1962 72 1548A Companies with Emphasis on Total Armstrong Warden Limited 1962 Proposal for a Motivational Research Study on the Problems of the Daily Sketch, Associated 72 1549A Daily Sketch Newspapers Limited 1962 72 1550A Proposal for Beech-Nut Baby Food 1962 72 1551F Qualitative Report on New Hiltone Package Testing County Laboratories Limited 1962
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Steve DichterReportsInventory - Hagley Museum and Library

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