Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 80 1775A Proposal for a Motivational Research Study on the Problems of Pop Capital Records and Record Clubs Grant Advertising 1964 Etude des Perspectives de Developpement de L'Industrie Syndicat des Fabricants de Francaise du Mobilier Metallique Industriel et Commercial (Mise a Meubles Metalliques Industriels et 80 1776G Jour D'Avril 1964) A Proposal for a Motivational Research Study to determine the Best Editorial Appeals for The Houston Post in relation to Commerciaux 1964 80 1777A Competition Proposal for a Motivational Research Study on the Problems of The Houston Post 1964 80 1778A The Horn & Hardart Company The Horn & Hardart Company 1964 80 1778B Horn & Hardart Progress Report Public Attitudes toward Horn & Hardart Company Operations -- A n.d. 80 1778C Motivational Research Study Executive Summary -- Public Attitudes toward Horn & Hardart The Horn & Hardart Company 1965 80 1778C-Ex. Company Relations The Horn & Hardart Company 1965 80 1779A What the typeReader can do for Your Child -- and How to Use It A Proposal for a Motivational Research Study on the Advertising Typreader Educational Methods 1964 80 1780A Effectiveness of Negro Radio Stations Vorschlag zu einer Motivstudie ueber die IBM - Inseraten - Bernard Howard & Co. Inc. 1964 80 1783A Kampagne Summary of Meeting on Rinse-Away Shampoo and Rinse-Away Werbeagentur AWM Gunter Blasé 1964 80 1781E Rinse for Alberto Culver Products J. Walter Thompson Company Teppich-Gemeinschaftswerbung 1964 Bericht zu einer Motivuntersuchung ueber 3 Teppichetiketten des Kontaktstelle Werbetechnik 80 1782C Materialsiegels Proposal for a Research Study on Psychological Segmentation in Hermann Bruder KG 1964 80 1784A the Cigarette Market American Tobacco Company 1964 A Proposal for a Motivational Research Study of Public Attitudes Sporting Arms and Ammunition 80 1785A toward Sporting Arms Manufacturers' Institute 1964 A Proposal for a Motivational Research Study on the Problems of Compania Anonima Cervecera 80 1786A Retailers ans Salesmen of Cervecera Nacional A Proposal for a Motivational Research Study on behalf of Royal Nacional 1964 80 1787A Portable Typewriters Vorschlag zu einer Motivstudie ueber die Voraussetzungen und Psychologischen Auswinkungen der Bekaempfung der Karies mit Royal McBee Corporation 1964 80 1788A 'Anti - Karies - Zuckerwaren' z. H. von Herrn Schneebeli 1964
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 80 1788C Rapport d;une Etude Motivationnelle concernant le Programme de Perfectionnement - des Pompistes de la Compagnie Total Compagnie Francaise de Distribution 1964 Vorschlag zu einer Vergleichenden Motivstudie in Verschiedenen Werner v. Unwerth, Werbung und 80 1789A Europaeischen Laendern ueber das Neue Motta - Emblem Marketing GmbH 1964 80 1790F Label Test Duquesne Brewing Company 1964 Proposal for a Motivational Research Study of French Consumer Batten, Barton, Durstine & Osborn, 80 1791A Attitudes toward Lifebuoy Soap in Canada Inc. Textile Fibers Department -- E. I. 1964 80 1792A Proposal for a Pilot Study on the "After-Market" for Seat Belts du Pont de Nemours & Co., Inc. E. I. Du Pont de Nemours & 1964 80 1792C A Psychological Study of the Seat Belt Market Company Inc. 1965 Studie ueber den Gegenwaertigen Amerikanischen Rheinische Gummi- und Celluloid - 80 1793D Spielzeugmarkt Fabrik 1964 Memorandum on the Present Patterns and Procedures Rheinische Gummi- und Celluloid - 80 1793E characterizing American Toy Manufacturers and Wholesalers A Proposal for a Salesman-Driver Training Program for Caterpillar Fabrik 1964 80 1794A Diesel Truck Engines Caterpillar Tractor Co. 1964 80 1795D A Pilot Study on Caterpillar Diesel Truck Engines Caterpillar Tractor Co. 1964 80 1796E Creative Memorandum on Floor Wax A Supplementary Report on the Uses and Psychology of Floor MacLaren Advertising Co. Ltd. 1964 80 1796E.1 Waxes A Proposal for a Motivational Research Study on Behalf of Webcor MacLaren Advertising Co. Ltd. 1964 80 1797A Tape Recorders A Proposal for a Motivational Research Study to determine the Best Editorial Appeals for The Houston Chronicle in relation to Webcor, Inc. 1964 81 1798A Competition Vorschlag zu einer Kombinierten Motivstudie und Quantitativen Markternebung ueber die Absatzmoeglichkeiten von Ricosta- The Houston Chronicle 1964 81 1799A Jugendschuhen und Rieker-Skistiefeln in der Schweiz Erfolgreiche Produktionszweige der Zuknft -- Vorschlag fuer eine Motiv- und Strategieunteruchung ueber die Errichtung einer Neuen Producktionsfirma auf einer Trendentsprechenden Rieker & Co. Schuhfabriken n.d. 81 1800A Produktionszweig in den Schweiz Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung ueber die Verkaufs-, Werbe- und Gestaltungsprobleme der Rieker & Co. Schuhfabriken 1964 81 1801A Tengelmann-Geschaefte Tengelmann-Zentrale n.d.
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