Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
The California Physicians' Service -- A Psychological Research California Medical Association<br />
7 125C<br />
Study of its Structure, Function <strong>and</strong> Effect<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Committee on CPS 1952<br />
7 126A<br />
Advertising Problems of Parker Pen<br />
A Proposal for a Psychological Research Project on the<br />
The Parker Pen Company 1952<br />
7 127A<br />
Effectiveness of TV Commercials Young & Rubicam 1953<br />
7 127E Memo on Television Commercials Young <strong>and</strong> Rubicam 1952<br />
7 127.1E Memo re: Television Commercials<br />
Proposal for a Psychological Research Study on the Problems of<br />
Young <strong>and</strong> Ribicam n.d.<br />
7 128A<br />
Spelling <strong>and</strong> Advertising Prunes Botsford, Constantine & Gardner 1952<br />
7 128B Summary <strong>and</strong> Outline of the Prune Report n.d.<br />
7 128H Prunes<br />
Proposal for a Psychological Research Study on the Selling <strong>and</strong><br />
n.d.<br />
7 129A<br />
Advertising Problems of Carter's Little Liver Pills Ted Bates <strong>and</strong> Co. 1952<br />
7 130E A Memo on the Sales <strong>and</strong> Advertising Problems of Satina<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
Foote, Cone & Belding 1952<br />
7 131C<br />
Problems of Delsey Foote, Cone & Belding 1952<br />
7 131E Delsey Toilet Paper Foote, Cone & Belding 1952<br />
7 132A<br />
A Proposal for a Psychological Research Study on the<br />
Effectiveness of Single Versus Multiple Television Commercials Knox Reeves Advertising, Inc. 1953<br />
7 132E Television Commercials<br />
A Psychological Analysis of the Motivations at Work in the<br />
Knox Reeves Advertising, Inc. n.d.<br />
7 133C<br />
Purchase of Indoor Growing Evergreen Plants<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
John's Plants <strong>and</strong> Seeds 1952<br />
7 134A<br />
Advertising Problems of Cresta Blanca Wine J. J. Weiner Company 1952<br />
7 134B Cresta Blanca Work-in-Progress Report n.d.<br />
7 134E Memo on Cresta Blanca Wine Company The J. J. Weiner Company n.d.<br />
7 134F An Ad Effectiveness Test on the New Cresta Blanca Ads The J. J. Weiner Company n.d.<br />
7 134.1E Cresta Blanca Wine Sales<br />
A Psychological Research Study on the Effectiveness of Six Ads<br />
J. J. Weiner 1953<br />
7 134.1F<br />
for Cresta Blanca Triple Cream Sherry<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
The J. J. Weiner Company 1953<br />
7 135A<br />
Advertising Problems of Sheaffer Pens Russel M. Seeds Company 1952<br />
7 135E A Blueprint for Christmas Advertisements of Sheaffer Pens Russel M. Seeds 1952<br />
7 135.1A Letter re: Sheaffer Pens Carl Byoir & Associates, Inc. 1957<br />
7 135.1E New Sheaffer Announcement Advertisements Russel M. Seeds Co. 1952
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