Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 61 1356D A Pilot Motivational Investigation on Twist Wrapped Assortments (Consumer Section) A Pilot Motivational Investigation on Twist-Wrapped Assortments Cadbury Brothers Limited 1961 61 1356D-Ret. (Retailer Section) A Motivational Research Study on Leadership in Canadian Political Cadbury Brothers Limited n.d. 61 1357C Parties A Motivational Research Study on the Issues of Paramount MacLaren Advertising Co., Limited 1960 61 1357C Part I Interest to Canadian Voters MacLaren Advertising Co., Limited 1960 1357C Part A Motivational Research Study on Leadership in Canadian Political 61 II Parties MacLaren Advertising Co., Limited 1960 1357C Part Appendix to a Motivational Research Study on the Major Issues in 61 III Canadian Politics MacLaren Advertising Co., Limited 1960 A Creative Problem Analysis and Proposal for a Motivational Ansco Division -- General Aniline & 62 1358A Research Study on Company/Dealer Relationships Proposal for a Research Program designed to answer the Question "How to Increase the Effectiveness of Local Advertising Film Corporation 1960 62 1359A and Merchandising of Frigidaire Products." Dancer, Fitzgerald, Sample, Inc. 1960 62 1360A 62 1361A 62 1362A 62 1363C 62 1364A 62 1365A 62 1366A 62 1367A Proposal for a Research Project designed to aid McGraw-Hill in the Development of its Promotion and Circulation Programming A Proposal for a Motivational Research Study Designed to Create McGraw-Hill Publications 1960 New Business for the Southern Florida Hotel and Motel Southern Florida Hotel and Motel Association A Proposal on the Present Image and Future Potential of Three Association 1960 Airlines: Real, Lacsa and Bahama Airways Motivational Research Study on the Image of Fully Fashioned and Arthur R. Mogge, Inc. 1960 Seamless Nyon Hosiery A Proposal for a Pilot Motivational Research Study for Federal British Nylon Spinners Ltd. n.d. Industries Federal Industries 1960 A Proposal for a Pilot Motivational Study on the Role of the Dealer in the Sale and Merchandising of Royal Portable Typewriters A Proposal for a Pilot Motivational Study on the Sales and Royal McBee Corporation 1961 Packaging Problems of McCormick Spices and Extracts Proposal for a Motivational Research Study on the Sales and Alan Berni & Associates, Inc. 1960 Advertising Problems of Citroen Cars in the United States Citroen Cars Corporation 1960
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 62 1367B Interim Progress Memorandum on a Motivational Study for Citroen A Motivational Research Study on the Sales and Advertising Citroen Cars Corporation 1961 62 1367C Problems of Citroen Cars in the United States Citroen Cars Corporation 1961 62 1368A Rokeach Smith/Greenland Co., Inc. 1960 62 1368F A Motivational Test and Analysis of New Rokeach Labels A Motivational Research Study of the Major Problem Areas for Smith/Greenland 1961 62 1368C Rokeach within the Kosher Food Market Proposal for a Research Project to Uncover the General Attitudes that Exist in the Consumer's Mind in relation to Curtains and Smith/Greenland Company, Inc. 1961 62 1369A Draperies Norman, Craig & Kummel, Inc. 1960 62 1369.1A Proposal for a Research Project to Uncover the General Attitudes that exist in the Institutional Decorator's Mind in relation to Curtains and Draperies generally and Rovana specifically A Proposal for a Continuous Consumer Panel Service conducted by the Institute for Motivational Research for the New York Times Norman, Craig & Kummel, Inc. 1961 62 1370A and its Food Advertisers n.d. 62 1370A-Sup 1370P- The New York Times Grocery Workshop The New York Times 1961 62 Publicity General Findings of First Workshop Session for Publicity Releases The New York Times 1961 1370P.Publi Publicity Release #5 -- New York Times Grocery Research 62 city1 Workshop "A Letter from Dr. Dichter" Draft of Publlicity Release #6 New York Times Grocery Research Workshop "Letter from Dr. Dichter" -- The Crucial Role of Word-of- The New York Times n.d. 62 1370 Pub#6 Mouth Draft of Publicity Release #6 New York Times Grocery Research The New York Times 1962 1370 Workshop "A Letter from Dr. Dichter" -- Must the Housewife 62 Pub#6a Choose between a Ru and a Revolution Draft of Publicity Release #7 New York Times Grocery Research The New York Times 1962 62 1370 Pub#7 Workshop -- The Inside Story The New York Times 1962 1370P- The New York Times Grocery Workshop -- Special Note on 62 Attitudes 1370P- Attitudes of Panel Members to the New York Times The New York Times 1961 62 Fallout 1370P.Fallo "Fallout" from First Grocery Workshop Session The New York Times 1961 62 ut 1 "Fallout" from the Second Grocery Workshop Session The New York Times 1961
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Steve DichterReportsInventory - Hagley Museum and Library

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