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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

70 151A<br />

A Proposal for a Psychological Investigation on why many<br />

Overweight People do not Diet with Emphasis on the Ssales <strong>and</strong><br />

Marketing Potentialities of Limmits<br />

A Small Scale Pilot <strong>and</strong> Review of Literature on Attitudes to Dieting<br />

Robert Sharp & Partners Limited n.d.<br />

70 1515D<br />

<strong>and</strong> Obesity<br />

A Small Scale Pilot Study of Attitudes to Obesity <strong>and</strong> Dieting<br />

Robert Sharp & Partners Limited 1962<br />

1515D among Men -- Appendix to Study on Men based on one Group<br />

70 Appen.<br />

Discussion Robert Sharp & Partners Limited 1962<br />

70 1516E New Product Ideas in Toiletries <strong>and</strong> Related Fields Robert Sharp & Partners Limited 1962<br />

70 1517E A Memor<strong>and</strong>um on Attitudes towards Honey<br />

Outline of a Proposed Survey on New Product Ideas in the Food<br />

Robert Sharp & Partners Limited n.d.<br />

70 1518A<br />

Field The Nestle Company Ltd. n.d.<br />

70 1520F A Copy Test on a Slogan for Danish Bacon Crane Advertising Limited n.d.<br />

70 1521D Pilot Report on Tinned Food<br />

Small Scale Pilot Study to find the Best Way of presenting a Line<br />

Crane Advertising Limited 1962<br />

70 1521D1<br />

of Prepared Foods in Cans<br />

A Pilot Psychological Survey on Stewed Steak <strong>and</strong> Canned Meat<br />

Crane Advertising Limited 1961<br />

70 1522D<br />

Pies F. C. Pritchard Wood & Partners 1962<br />

Some Preliminary Findings based on a Pilot Investigation on Religious Programs Department, B.<br />

70 1523B<br />

Peoples Attitude to the Anglican Church<br />

Proposal for a Motivational Research Study for Sunlight, Co. re:<br />

B. C. Television 1962<br />

70 1524A<br />

Shampoo Sunlight, Co. 1962<br />

70 1524E A Creative Memor<strong>and</strong>um on Kotams<br />

Proposal for a Motivational Research Study on Advertising for<br />

Kimberly-Clark Corporation 1962<br />

70 1525A<br />

Language Courses<br />

Eine Motivuntersuchung uber die Psychologische Problematik der<br />

Cosmophone School Ltd. n.d.<br />

70 1525C<br />

Sprachschulerwerbung Cosmophone School Ltd. 1962<br />

70 1526A Proposal for a Pilot Study for the Signet Club Plan<br />

Proposal for a Motivational Research Study of the Sales,<br />

Reston & Carroll 1962<br />

70 1527A Merch<strong>and</strong>ising <strong>and</strong> Advertising Problems of Kroehler Furniture Kroehler Manufacturing Company 1962<br />

70 1527B Preliminary Findings on the Present Furniture Climate<br />

An Executive Summary of a Motivational Research Study of the<br />

Kroehler Manufacturing Company 1962<br />

70 1527C<br />

Bridges <strong>and</strong> Barriers to Increased Furniture Sales Kroehler Manufacturing Company 1962<br />

70 1527E Replies to Questions on Motels<br />

A Proposal for a Psychologically Orientated Market Research<br />

Survey of the Deodorant Market with an Evaluation of the GO<br />

Kroehler Manufacturing Company 1962<br />

70 1528A<br />

Br<strong>and</strong> Sales Motivation Ltd. n.d.

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