Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
12 335.1E A Creative Memo on Franco-American Spaghetti<br />
A Proposal for a Psychological Research Study on the Sales,<br />
Advertising <strong>and</strong> Public Relations Problems of the Book Publishing<br />
Leo Burnett Company Inc. 1956<br />
12 336A<br />
Industry<br />
Proposal for a Psychological Study of the Influence of Men on<br />
American Book Publishers Council 1953<br />
12 338A<br />
Buying Fawcett Publications 1947<br />
12 339D Women <strong>and</strong> Post War (A Preliminary Analysis) n.d.<br />
12 340E The Modern Woman Gardner Advertising Agency n.d.<br />
12 341B Progress Report on the Readers of the J. O. L.<br />
Thoughts re: the Possibility of doing a Limited Pilot Study in<br />
Europe to Find Out the Kind of Advertising Appeals needed to sell<br />
1946<br />
12 342A<br />
Europeans on a Number of American Products<br />
Progress Report based on a Qualitative Study conducted to find:<br />
Geyer, Newell <strong>and</strong> Ganger 1952<br />
12 343D What Lindlahr's Radio Program Means to His Listeners 1945<br />
A Proposal for a Psychological Research Study on the Human The Modern Hospital Publishing<br />
12 344A<br />
Relation Problems of Hospitals<br />
Co. 1953<br />
12 344C A Psychological Study of the Hospital-Patient Relationship Modern Hospital 1954<br />
12 345A Wrigley Chewing Gum Wm. Wrigley Jr. Company 1953<br />
A Proposal for a Psychological Research Study for The Skirt <strong>and</strong> The Skirt & Sportswear<br />
12 346A<br />
Sportswear Manufacturers Association<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Manufacturers Association 1953<br />
12 347A<br />
Advertising Problems of American Magazine<br />
Proposal for a Motivational Research Study to Determine the<br />
Opportunity for Colgate to Profitably Market a New Men's<br />
The Crowell-Collier Publishing Co. 1954<br />
12 348A<br />
Shampoo <strong>and</strong> Men's Hairdressing<br />
A Psychological Study of the Deodorant Market <strong>and</strong><br />
Colgate-Palmolive Company 1958<br />
12 348C<br />
Opportunitiesfor New Product Developments Colgate-Palmolive Company 1959<br />
12 348E Research Memo on Colgate's Gardol Announcement Ads<br />
Proposal re: Marketing Opportunities for Sugar-Free Chewing<br />
Ted Bates & Company 1953<br />
12 348.1A<br />
Gum<br />
Springboards <strong>and</strong> Barriers to the Introduction of a New Colgate<br />
Colgate-Palmolive Company 1958<br />
12 348.1C<br />
Chewing Gum Colgate-Palmolive Company 1959<br />
12 348.2A Proposal re: Marketing a New Chewing Gum Colgate-Palmolive Company 1958<br />
12 348.3A Option for a New Liquid Analgesic<br />
Proposal for a Motivational Research Study to Determine How<br />
Colgate can Most Successfully Enter the Deodorant Market with a<br />
Colgate-Palmolive Company 1958<br />
12 348.4A<br />
New Product Colgate-Palmolive Company 1958
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