Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
11 295D A Motivational Pilot Study on Wildroot's "Confidence" Commercials<br />
A Test Market Study of the Advertising Problems of Wildroot<br />
Wildroot Company 1956<br />
11 295F<br />
Formula #2 Wildroot Company 1956<br />
11 295TV<br />
MRP Creative Analysis of the Motivating Response Patterns to a<br />
Wildroot Cream Oil Television Commercial ("The Barn Dance") The Wildroot Company 1957<br />
11 295.1A Proposal re: Shampoo Flakes -- Wildroot Wildroot Company, Inc. 1953<br />
11 295.1C Supplementary Notes on What Women use for Hair Care Wildroot Company 1953<br />
11 295.1D A Motivational Research Pilot Study on Vam Wildroot Company, Inc. 1956<br />
11 295.1E Shampoo Flakes Research Memo Wildroot Company Inc. 1953<br />
11 295.1TV The Motivating Response Patterns to Four Wildroot Commercials The Wildroot Co., Inc. 1957<br />
11 295.2A Feelings <strong>and</strong> Attitudes of Barbers Wildroot Company, Inc. 1954<br />
11 295.2C Supplementary Section on the Motivations of Barbers Wildroot Company 1955<br />
11 295.3A Wildroot Cream Oil -- Formula #2 <strong>and</strong> Vam Wildroot Company, Inc. 1955<br />
11 295.3AA New Wildroot Television Commercial<br />
A Motivational Research Study on the Use of Vam Commercials<br />
The Wildroot Company 1955<br />
11 295.3C<br />
on The Robin Hood Show Wildroot Company, Inc. 1957<br />
11 295.4A Proposal for a Motivational Research Pilot Study of Vam Wildroot Company, Inc. 1956<br />
11 295.5A Proposal on Vam<br />
A Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Wildroot Company, Inc. 1957<br />
11 296A<br />
Advertising Problems of Frozen Foods<br />
A Motivational Research Study of the Sales <strong>and</strong> Advertising<br />
The J. J. Weiner Company 1953<br />
11 296C<br />
Problems of Bel-Air Frozen Foods Whitney Frozenfood Company 1956<br />
11 296E Supplementary Memo on Whitney Frozen Food<br />
A Motivational Research Study of the Sales <strong>and</strong> Advertising<br />
Problems of Bel-Air Frozen Foods (Executive Summary of<br />
Whitney Frozenfood Company 1956<br />
11 296.1C<br />
Findings) Whitney Frozenfood Company 1956<br />
11 297E Memo re: American Broadcasting Company<br />
A Creative Research Report on the Sales <strong>and</strong> Advertising<br />
American Broadcasting Company 1953<br />
11 298D<br />
Problems of M. J. B. Coffee The J. J. Weiner Company 1953<br />
11 298E M. J. B. Coffee<br />
A Creative Research Report on the Sales <strong>and</strong> Advertising<br />
1953<br />
11 299D<br />
Problems of the Southern Pacific R. R.<br />
A Psychological Test on the Sales Effectiveness of Five Koch<br />
The J. J. Weiner Company 1953<br />
11 300F<br />
Fiberglas Luggage Advertisements The J. J. Weiner Company 1953
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