Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 81 1828F Evaluation of an Advertisement for the Weyerhaeuser Company Weyerhaeuser Company Remington Electric Shaver & Portable Typewriter Division - 1964 81 1829F Evaluation of an Advertisement for the Remington Electric Shaver Sperry Rand Corporation 1964 Evaluation of an Advertisement for General Electric Company General Electric Company - Radio 81 1830F Radio Receiver Department Evaluation of an Advertisement for the New York Life Insurance Receiver Department 1964 82 1831F Company Evaluation of an Advertisement for the Metropolitan Life Insurance New York Life Insurance Company 1964 82 1832F Company Evaluation of an Advertisement for E. R. Squibb & Sons Young & Rubicam, Inc. 1964 82 1833F (Broxodent Automatic Toothbrush) E. R. Squibb & Sons 1964 Evaluation of an Advertisement for Aero Mayflower Transit Aero Mayflower Transit Company, 82 1834F Company Inc. 1964 Evaluation of an Advertisement for the Firestone Tire & Rubber The Firestone Tire & Rubber 82 1835F Company Evaluation of Advertisement for the Nationwide Insurance Company 1964 82 1836F Company Nationwide Insurance Company 1965 Proposal for a Motivational Research Study of the X-Ray Market in Westinghouse Electric International 82 1837A Venezuela Company 1965 Progress Report on a Research Study of the X-Ray Market in Westinghouse Electric International 82 1837B Venezuela Proposal for a Motivational Research Study on the Attitudes and Motivations of Consulting Engineers towards the Total Energy Company 1965 82 1838A Concept Attitudes and Motivations of Consulting Engineers toward the Caterpillar Tractor Company 1965 82 1838B "Total Energy" Concept -- A Progress Report Attitudes and Motivations of Consulting Engineers toward the Caterpillar Tractor Company 1965 82 1838C "Total Energy" Concept -- A Motivational Research Study Caterpillar Tractor Company 1965 82 1839A Proposal for the Establishment of an Innovator Panel George Newnes, Limited 1965 82 1840A Proposal for a Motivational Research Study of the Legal Secretary Matthew Bender & Company Consul (Commercial - Consulate 1965 82 1841E A Creative Memorandum on the Introduction of Beedi in the U. S. General of India 1965 82 1842A A Proposal for a Motivational Research Study on Men's Clothing Hepworths Ltd. 1965
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 82 1842C A Psychological Study of Men's Attitudes towards Clothing and Clothing Shops A Proposal for a Pilot Motivational Research Study on the Hepworths Ltd. 1965 82 1843A Purchase of Life Insurance Concord Life Insurance Company 1965 Rapport de Progres d'une Etude Motivationnelle concernant le Presente aux Houilleres du Nord et 82 1845B Recrutement dans le Bassin du Nord et du Pas de Calais du Pas de Calais 1964 Rapport Definitif d'une Etude Motivationnelle concernant le Presente aux Houilleres du Nord et 82 1845C Recrutement dans le Bassin du Nord et du Pas de Calais du Pas de Calais Gensellschaft fur Linde's 1965 82 1846A Vorschlag zu einer Motivstudie ueber Gueldner-Traktoren Eismaschinen 1964 Bericht zu einer Motiv- und Marketingstudie ueber Gueldner Gesellschaft fur Linde's 82 1846C Traktoren Eismaschinen 1964 Kritische Stellungnahme zur Okasagold-Broschuere: Das Hormo Pharma, Fabrik Chemisch- 82 1847E Schwache Geschlecht steht seinen Mann Vorschlag zu einer Motiv- und Marketing-Strategieuntersuchung fuer Potato Chips und die Psychologischen Voraussetzungen Marketinggerechter Public Relations in der Schweiz, Deutschland, Frankreich, Italien, Oesterreich, Holland, Belgien, Spanien, Pharmazeutischer Praparate n.d. England, Schottland, Irland, Norwegen, Schweden, Danemark und Regional Potato Chip Institute 82 1848A Finnland Vorschlag zu einer Motivstudie ueber das Image des Jenaer Glaswerke Schott & Gen. - Die Psychologischen Voraussetzungen fur die Bildung einens Homogeneren und Starkeren Firmengesichtes und einer Optimalen Marketing- und Public- International n.d. 82 1849A Relations-Strategie des Hauses Schott. Vorschlag zu einer Motiv- und Makreting-Strategiestudie ueber die Jenaer Glaswerk Schott & Gen. n.d. 82 1850A Hurlimann-Biere Erster Fortschrittsbericht zu einer Motiv- und Marketing- Brauerei Hurlimann AG 1964 82 1850B Strategiestudie ueber die Huerlimann-Biere Schlussbericht zu einer Motiv- und Marketing-Strategiestudie Brauerei A. Hurlimann AG 1964 82 1850C ueber die Huerlimann-Biere Vorschlag zu einer Motiv- und Marketing-Strategiestudie ueber die Brauerei A. Hurlimann AG 1965 Verkaufsprobleme von Unterwaeshce der Interessengemeinschaft Kontaktstelle der 82 1851A "Solitaire" Erster Fortschrittsbericht zu einer Motivstudie ueber Okasa - Die Interessengemeinschaft "Solitaire" 1964 Psychologischen Voraussetzungen einer Wirkungsvollen Verkaufs- Hormo-Pharma - Fabrik Chemisch- 82 1852B und Werbestrategie fur Okasa Pharmazeutischer Praparate 1964
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