Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
115 2672A<br />
Proposal for a Study on the Development of a Program which<br />
would enable Chevrolet to cut down the Rate of Turnover among<br />
its Dealers' Sales Forces<br />
Proposal for a Study to determine how the Types of Incentive<br />
Programs presently used by Chevrolet could be most effectively<br />
utilized to attain maximum Motivational Benefit<br />
Chevrolet Motor Division -- General<br />
Motors Corporation 1973<br />
115 2673A<br />
Chevrolet Motor Division -- General<br />
Motors Corporation<br />
Council of Better Business<br />
1973<br />
115 2674A Letter Proposal to the Council of Better Business Bureaus, Inc.<br />
Proposal for a Study to determine how the BBB can improve its<br />
Bureaus, Inc. 1973<br />
Relationships with Consumers <strong>and</strong> upgrade its Image as a Council of Better Business<br />
115 2675A<br />
Protector of Consumer Interests<br />
Bureaus, Inc.<br />
Council of Better Business<br />
1973<br />
115 2676A Letter Proposal to the Council of Better Business Bureaus, Inc.<br />
Proposal for a Study to determine what Specific Steps Connecticut<br />
Bureaus, Inc. 1973<br />
Bank <strong>and</strong> Trust Company might take to increase its Share of the The Connecticut Bank <strong>and</strong> Trust<br />
115 2677A<br />
Commercial Banking Market<br />
Company 1973<br />
New Opportunities in the Corporate Banking Market -- A Proposal The Connecticut Bank <strong>and</strong> Trust<br />
115 2677A.1<br />
for a Motivational Research Study<br />
Company 1973<br />
Increasing the CBT Share of the Corporate Banking Market -- A The Connecticut Bank <strong>and</strong> Trust<br />
115 2677C<br />
Motivational Research Study<br />
Proposal for a Study to determine the Effect of a Program of<br />
Company 1973<br />
115 2678A<br />
Institutional-type Advertising by Amoco<br />
Bericht uber einen Psychologischen Packungstest fur eine neue<br />
American Oil Company 1973<br />
115 2679C<br />
Zigarettemarke Foote, Cone & Belding, GmbH 1973<br />
115 2680C Bericht zu einem Pretest fur eine Esso-Werbekampagne Esso St<strong>and</strong>ard (Switzerl<strong>and</strong>) 1973<br />
115 2681A Vorschlag zu einer Konzeptionsstudie "Nestle Sport"<br />
Vorschlag zu einer Motiv- und Konzeptionsstudie im Bereich<br />
AG fur Nestle-Produkte 1973<br />
115 2683A<br />
Kakao-Instantgetranke<br />
Vorschlag fur eine Kundendienst-Untersuchung bei Daimler-Benz -<br />
Dr. Aug. Oetker 1973<br />
115 2685A<br />
LKW-Kunden in der Schweiz<br />
Proposal for a Motivational Research Study on Marketing Colored<br />
Daimler-Benz Aktiengesellschaft 1973<br />
115 2686A<br />
Condoms Youngs Drug Products Corporation 1973<br />
115 2686C Marketing Colored Condoms -- A Motivational Research Study<br />
New Opportunities for increasing the Circulation of "The Upper<br />
Youngs Drug Products Corporation 1973<br />
115 2687A Room" -- A Proposal for a Motivation Research Study The Upper Room 1973