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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

115 2672A<br />

Proposal for a Study on the Development of a Program which<br />

would enable Chevrolet to cut down the Rate of Turnover among<br />

its Dealers' Sales Forces<br />

Proposal for a Study to determine how the Types of Incentive<br />

Programs presently used by Chevrolet could be most effectively<br />

utilized to attain maximum Motivational Benefit<br />

Chevrolet Motor Division -- General<br />

Motors Corporation 1973<br />

115 2673A<br />

Chevrolet Motor Division -- General<br />

Motors Corporation<br />

Council of Better Business<br />

1973<br />

115 2674A Letter Proposal to the Council of Better Business Bureaus, Inc.<br />

Proposal for a Study to determine how the BBB can improve its<br />

Bureaus, Inc. 1973<br />

Relationships with Consumers <strong>and</strong> upgrade its Image as a Council of Better Business<br />

115 2675A<br />

Protector of Consumer Interests<br />

Bureaus, Inc.<br />

Council of Better Business<br />

1973<br />

115 2676A Letter Proposal to the Council of Better Business Bureaus, Inc.<br />

Proposal for a Study to determine what Specific Steps Connecticut<br />

Bureaus, Inc. 1973<br />

Bank <strong>and</strong> Trust Company might take to increase its Share of the The Connecticut Bank <strong>and</strong> Trust<br />

115 2677A<br />

Commercial Banking Market<br />

Company 1973<br />

New Opportunities in the Corporate Banking Market -- A Proposal The Connecticut Bank <strong>and</strong> Trust<br />

115 2677A.1<br />

for a Motivational Research Study<br />

Company 1973<br />

Increasing the CBT Share of the Corporate Banking Market -- A The Connecticut Bank <strong>and</strong> Trust<br />

115 2677C<br />

Motivational Research Study<br />

Proposal for a Study to determine the Effect of a Program of<br />

Company 1973<br />

115 2678A<br />

Institutional-type Advertising by Amoco<br />

Bericht uber einen Psychologischen Packungstest fur eine neue<br />

American Oil Company 1973<br />

115 2679C<br />

Zigarettemarke Foote, Cone & Belding, GmbH 1973<br />

115 2680C Bericht zu einem Pretest fur eine Esso-Werbekampagne Esso St<strong>and</strong>ard (Switzerl<strong>and</strong>) 1973<br />

115 2681A Vorschlag zu einer Konzeptionsstudie "Nestle Sport"<br />

Vorschlag zu einer Motiv- und Konzeptionsstudie im Bereich<br />

AG fur Nestle-Produkte 1973<br />

115 2683A<br />

Kakao-Instantgetranke<br />

Vorschlag fur eine Kundendienst-Untersuchung bei Daimler-Benz -<br />

Dr. Aug. Oetker 1973<br />

115 2685A<br />

LKW-Kunden in der Schweiz<br />

Proposal for a Motivational Research Study on Marketing Colored<br />

Daimler-Benz Aktiengesellschaft 1973<br />

115 2686A<br />

Condoms Youngs Drug Products Corporation 1973<br />

115 2686C Marketing Colored Condoms -- A Motivational Research Study<br />

New Opportunities for increasing the Circulation of "The Upper<br />

Youngs Drug Products Corporation 1973<br />

115 2687A Room" -- A Proposal for a Motivation Research Study The Upper Room 1973

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