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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

68 1486.2B<br />

Notes on some Additional Insights into the Character <strong>and</strong><br />

Personality of the Bowling Lane Proprietor <strong>and</strong> Manager 1963<br />

Proposal for a Research Study of the Problems relating to the The Brunswick Corp. -- Bowling<br />

68 1486.3A<br />

Negro Bowler<br />

The Negro Bowler -- A Pilot Study on the Motivations of the Negro<br />

Division 1962<br />

68 1486.3D<br />

Bowler<br />

Proposal for a Motivational Research Study on Roman Products<br />

The Brunswick Corp. 1963<br />

69 1487A<br />

Corporation Frozen Foods<br />

Plan for a Motivational Research Study on the Sales <strong>and</strong><br />

Advertising Problems of Total Oil Products in South Africa <strong>and</strong> the<br />

Smith/Greenl<strong>and</strong> Company, Inc. 1961<br />

69 1488A<br />

Central African Federation Total Oil Products Pty. Ltd. 1961<br />

69 1488B Progress Report on Total Total Oil Products Pty. Ltd. 1962<br />

69 1488C A Report on a Survey for Total South Africa Total Products Ltd. 1962<br />

69 1489A De-Luxe Reading Corporation<br />

A Creative Memor<strong>and</strong>um on Tires <strong>and</strong> Consumer Attitudes toward<br />

Zlowe Co., Inc. 1961<br />

69 1490E<br />

Tire Purchase Young & Rubicam, Inc. 1961<br />

69 1491A Breezy Point Smith/Greenl<strong>and</strong> Company, Inc.<br />

Rogers & Smith Advertising Agents<br />

1961<br />

69 1492E The Motivations for Visiting Amusement Parks<br />

Inc. 1962<br />

69 1493E Creative Memo for Switzer's Licorice Company<br />

A Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

Winius-Br<strong>and</strong>on Company 1962<br />

69 1494A Advertising Problems of Alba Instant Nonfat Dry Milk<br />

Summary Proposal for a Motivational Research Stuy on the<br />

Smith/Greenl<strong>and</strong> Company, Inc. 1962<br />

69 1495A<br />

Problems of Dannon Yogurt<br />

A Creative Memor<strong>and</strong>um on the Marketing Problems of Dannon<br />

Dannon Milk Products, Inc. 1962<br />

69 1495E<br />

Yogurt<br />

A Motivational Research Study of New Packages <strong>and</strong> Advertising<br />

The Zlowe Company, Inc. 1962<br />

69 1496C<br />

for "Special Project"<br />

A Proposal for a Motivational Research Study on the Image of<br />

Guaranteed Sanitation, Inc. <strong>and</strong> the Potential Appeals for Scientific<br />

American Tobacco Company 1962<br />

69 1497A<br />

Pest Control<br />

Vorschlag fuer eine Motivforschungsstudie ueber die Markt-Und<br />

Smith/Greenl<strong>and</strong> Co., Inc. 1962<br />

69 1498A Werbeprobleme des Deutschen Waescherei Verb<strong>and</strong>es<br />

Progress Report -- Motivational Research Study on Marketing <strong>and</strong><br />

Deutschen Waescherei Verb<strong>and</strong> 1962<br />

69 1498B Advertising Problems of German Laundry Association<br />

Schlussbericht zu einer Motivstudie uber die Markt- und<br />

Deutschen Waescherei Verb<strong>and</strong> 1962<br />

69 1498C Werbeprobleme des Deutschen Waescherei-Verb<strong>and</strong>es Deutschen Waescherei Verb<strong>and</strong> 1962

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