Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
2 54D<br />
A Presentation to the Philip Morris Co. concerning the Value <strong>and</strong><br />
Prestige Of “Round the Clock” Advertising on The Rowe Diplomat<br />
Cigarette Vending Machine<br />
Electrical Home Appliances in the Postwar World (A Psychological<br />
Philip Morris Co. n.d.<br />
3 55<br />
Study on Women’s Attitudes)<br />
Electrical Home Appliances (Freezers, washing machines,<br />
Crowell Collier Publishing Corp. n.d.<br />
3 55.1E<br />
refrigerators, Etc.) Leo Burnett, Inc. 1952<br />
Proposal for a Psychological Study of Mood as a Distinguishing The American Broadcasting<br />
3 56A<br />
Factor of Radio Listening<br />
Proposal for a Psychological Analysis of the Sales <strong>and</strong> Advertising<br />
Company 1947<br />
3 57A<br />
Problems of The Personna Blade Company, Inc.<br />
A Psychological Research Study for the Sales <strong>and</strong> Advertising<br />
The Personna Blade Company, Inc. 1948<br />
3 57C<br />
Problems of Personna<br />
Proposal for a Psychological Study to be Undertaken for American<br />
J. D. Tarcher & Co. n.d.<br />
3 58A<br />
Airlines<br />
Temporary Progress Report on the Psychological Sales Problems<br />
American Airlines 1947<br />
3 58B<br />
of American Airlines American Airlines 1947<br />
3 58C A Psychological Study of American Airlines<br />
A Psychological Analysis of the Sales <strong>and</strong> Advertising Problems of<br />
American Airlines n.d.<br />
3 59<br />
the Book-of-the-Month Club<br />
Proposal for a Psychological Study of the Sales <strong>and</strong> Advertising<br />
Book-of-the-Month Club 1948<br />
3 60A<br />
Problems Of Chase <strong>and</strong> Sanborn Coffee n.d.<br />
3 60D A Psychological Pilot Study of Chase <strong>and</strong> Sanborn Coffee n.d.<br />
3 60.1A Chase & Sanborn Pilot Study – Suggested Outline<br />
Proposal for a Psychological Research Study of the Advertising<br />
1948<br />
3 60.2A<br />
Problems of Chase & Sanborn Coffee 1949<br />
Informe Preliminar de un Estudio de Motivacion Sobre el Rayon en Grupo de Hilaturas de Rayon<br />
3 61<br />
Espana<br />
Proposal for a Psychological Analysis of the Sales <strong>and</strong> Advertising<br />
Barcelona 1960<br />
3 61A<br />
Problems of Marlin Blades<br />
Proposal for a Psychological Analysis of the Sales <strong>and</strong> Advertising<br />
Marlin Blades 1948<br />
3 62A<br />
Problems of Lucky Strike Cigarettes 1948<br />
3 62.B (1,2,3)<br />
3 62.1A<br />
American Tobacco Company interim report – A Motivational Study<br />
of Three Br<strong>and</strong>s: Pall Mall, Lucky Strike, Dual Filter Tareyton<br />
A Proposal for a Motivational Research Study of Consumer<br />
American Tobacco Company 1961<br />
Attitudes Towards Dual Filter Tareyton American Tobacco Company 1961
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