Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 62 1370P.24 62 1370P.25 62 1370P.26 62 1370P.27 62 1370P.28 62 1370P.29 62 1370P.30 62 1370P.31 62 1370P.32 62 1370P.33 63 1370P.34 63 1370P.35 How Convenient ar the Packaged Potatoes on the Market Today from the Point of View of: Packaging, Speed, Ease of Use, Built-In Skill, Results, Price, Brand Preference, Purchase Motivation? Young & Rubicam, Inc. 1961 Should a New Kosher Gravy be Packed in a Can such as Franco- American or Packaged in a Foil Container such as Good Seasons, a Product of General Foods? What are the Advantages and Disadvantages to the Consumer of I. Rokeach & Sons, Inc. 1961 the In-Store Bake-Off of Pastries and Bread? Do You think the Pre-Splitting of an English Muffin at the Bakery H. P. Hood & Sons 1961 has an Effect on the Quality, Freshness, or Flavor? S. B. Thomas, Inc. 1961 Which should an Italian Line of Foods such as Progresso do to Gain the Greatest Amount of Consumer Acceptance for All of its Products: A. Group All of its Various Products together and Mass Display Them in the Supermarket under the Guise of an Italian Food Section: B. Split the Line Item by Item, and Display Each Individually along side its Leading Competitors, regardless of the Shelf Position it receives. Carlo Vinti Advertising, Inc. 1961 Assuming All Other Factors are Equal -- that is Convenience, Courtesy, Service, Prices, Quality of Product -- Do You Prefer Shopping at a Store which gives Trading Stamps? Why? What do Consumers Think and Believe about Mrs. Paul's Products Stop and Save Trading Stamp Corp. 1961 in Comparison with Competitive Products? The Aitkin-Kynett Co., Inc. 1961 What is Schrafft's Company Image? What do Consumers Think and Feel about Schrafft's Products and Services as Presented through Schrafft's Quality Isles? Lomas Foster Rodin & Company 1961 In What Way do You feel Brown 'N Serve is of Greatest Value to You in terms of: Economy; Convenience of Preparation; Ease of Storage; Family Preference and Nutrition. McCann-Erickson, Inc. 1961 What are Consumer Attitudes toward the Packaging of Bacon in a Tray-Pack as Compared to the Conventional Folder Pack? How does this affect Company Image and Product Quality? Campbell-Mithun, Inc. 1961 What are Consumer Attitudes toward Ferris Bacon in terms of Reputation, Quality and Price? Stahl Meyer Inc. 1961 What is the Competitive Image of Red Heart Canned Dog Food? What is the Competitive Image of Broadcast Canned Foods? John Morrell & Co. 1961
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 63 1370P.36 63 1370P.37 63 1370P.38 63 1370P.39 63 1370P.40 63 1370P.41 What do Consumers Think and Feel about the Howard D. Johnson Company? Who are the "Famous Foods of the World - by Hormel" best suited N. W. Ayer & Son Inc. 1961 for, regarding Age, Sex, Income and Ethnic Factors? Geo. A. Hormel & Co. 1961 What makes a Woman pick up a Package of Any One of the Four Leading Tea Bag Companies, rather than Any Other One? What is the Major Factor that induces Shoppers to try a Different Brand of Coffee -- Price? Premiums? Advertising? If Advertising, Al Paul Lefton Company, Inc. 1961 what was the Basic Appeal? Houck and Company, Inc. 1962 Is the Ad clear? Is the Sav-A-Strip Plan something in which You Co-Ordinated Marketing Agency, would participate? If not, why not? In View of the Popularity of Coffee at Horn & Hardart Automats and Restaurants, How Responsive will You (or 'the Public') be to News that Horn & Hardart Automat Coffee and Automatic Instant Coffee are available, for Home Enjoyment, on Sale at Your Local Grocery Inc. 1962 Store? The Clements Company, Inc. 1962 63 1370P.42 What are the Habits and Attitudes which cause a Housewife to use Regular Coffee instead of Instant when She does (or Instant instead of Regular) and how do Her Feelings about Brands of Regular Coffee influence Her Selection of Instant Coffee Brands? J. Walter Thompson Company 1962 63 1370P.43 Coffee What do You Like or Dislike about Soap-Filled Scouring Pads? Do you think the Soap-Filled Scouring Pads now on the Market -- like Brillo and SOS -- are as good as They should be or do You feel that some Improvements could be made to make them Better? Peerless Advertising, Inc. 1962 63 1370P.44 What Improvements? What is Your Opinion of Chicken Sara Lee? What is Your Opinion J. Walter Thompson Company 1962 63 1370P.45 of the Heat and Serve Pack? Hill, Rogers, Mason & Scott, Inc. 1962 How can RIT bring Present Non-Dyers into the Tint and Dye Sullivan, Stauffer, Colwell & Bayles, 63 1370P.46 Market? What are the Basic and Underlying Reasons why People buy Inc. 1962 63 1370P.47 Wheat Germ? What are Housewives' Attitudes toward Self-Polishing Floor Maxon Inc. 1962 63 1370P.48 Waxes? Charles W. Hoyt Company, Inc. 1962 63 1370P.49 What do You Like … or Dislike … about Orange Marmalade? Victor A. Bennett Company 1962
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