Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org How to Penetrate the Prejudice and Restore the True Image of Glass Container Manufacturers 47 1045C Bottled Beer Institute, Inc. 1958 65 1405C-EX Tin Cans A Creative Problem Analysis and a Proposal for a Motivational Imperial Chemical Industries 1961 Research Study on the Introduction of No-Return Bottles in the Glass Container Manufacturers 47 1045.1A Soft Drink Industry Institute, Inc. Glass Container Manufacturers 1960 47 1045.1A1 No-Return Bottles in the Soft Drink Industry Institute, Inc. 1961 A Motivational Study on the Introduction of the No-Return Bottle to Glass Container Manufacturers 47 1045.1C Soft Drink Bottlers, Retailers and Consumers Outline for an Interim Report on the Introduction of the No-Return Institute, Inc. 1961 Bottle in the Soft Drink Industry (Based on First-Phase Glass Container Manufacturers 47 1045.1B Interviewing) Appendix to Executive Summary for Glass Container Institute, Inc. 1961 1045.1B Manufacturers Institute Study on Packaging Beer in Returnable Glass Container Manufacturers 47 Appendix Bottles, One-Way Bottles and Cans Institute, Inc. Glass Container Manufacturers 1958 47 1045.2A No-Return-Bottle Legislation Institute, Inc. 1961 1045.2A - A Proposal for a Motivational Study on the Growing Trend of Anti- Glass Container Manufacturers 47 Rev No-Return-Bottle Legislation Institute, Inc. 1961 1045.2A1- Glass Container Manufacturers 48 Rev. No-Return Bottle Legislation Institute, Inc. 1962 Preliminary Final Report on the Introduction of the No-Return Glass Container Manufacturers 48 1045.2B Bottle in the Soft Drink Industry Institute, Inc. 1961 A Motivational Research Study of the Litter Problem and Its Glass Container Manufacturers 48 1045.2C Relation to the Glass Industry in Maryland, Vermont and Michigan Institute, Inc. Glass Container Manufacturers 1962 48 1045.2 Sup. Excerpts from the Motivational Study of Soft Drink Containers Institute, Inc. 1963 A Proposal for a Motivational Research Study on Alternate Designs Glass Container Manufacturers 48 1045.3A of a 16-Ounce No-Return Beer Bottle Institute, Inc. Glass Container Manufacturers 1961 48 1045.4A Progress Report of the No-Return Bottle Study Institute, Inc. 1961 A Motivational Research Study on Alternate Designs of a 16- Glass Container Manufacturers 48 1045.4C Ounce No-Return Beer Bottle Institute, Inc. 1961 48 1046A Lucky Tiger Manufacturing Company Atherton & Currier, Inc. 1958
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 48 1046B 48 1046D 48 1046.1A Progress Report for Lucky Tiger Hair Tonic -- An Evaluation of the Symbolic Content of Lucky Tiger as Manifested in Brand Name Package Communication and Other Graphic Material - With Direction for Improvement in the Symbolic Appeals Lucky Tiger Company 1958 A Motivational Pilot Study on New Directions for the Sales, Lucky Tiger Manufacturing Merchandising and Advertising of Lucky Tiger Hair Tonic Problem Analysis and Proposal for a Motivational Research Study aimed at Increasing the Popularity of the Crew Cut Company 1958 Lucky Tiger Manufacturing Company 1958 48 1047A Cleaning Materials Henderson Advertising Agency, Inc. 1958 48 1047.1A Cleaning Materials Henderson Advertising Agency, Inc. 1959 48 1048A Brooms Deshler Broom Factory, Inc. 1958 48 1049A Oscilloscopes Allen B. Du Mont Laboratories, Inc. 1957 48 1050A Heckman Biscuit Company Summary of Field Data on All Test Batteries -- Validation and Quantification Phase -- Motivation Research Study -- Comparative George H. Hartman Company 1958 Patterns of Viewer Response to CBS-TV, in New York, and Los Columbia Broadcasting System, 48 1051C Angeles Creative Analysis of 15 Depth Interviews of Respondent Attitudes Inc. 1959 48 1051E toward Television Stations in the St. Louis Area Study on the Comparative Patterns of Viewer Response to TV Columbia Broadcasting System 1959 48 1051.1C Channels in New York and Los Angeles Columbia Braoadcasting System 1959 Supplementary Memo -- Patterns of Viewer Response to TV Columbia Broadcasting System, 48 1051.2C Channels Inc. Columbia Broadcasting System, 1959 48 1051.3C Supplemental Statistical Analysis The Circulation and Advertising Opportunities and Problems of The Toronto Telegram -- A Creative Analysis and Proposal for a Inc. 1960 48 1052A Motivational Research Study The Telegram 1958 48 1052E A Creative Memorandum prepared for The Toronto Telegram A Creative Problem Analysis and Proposal for a Motivational Research Study of the Legacy Problem of the Federation of Jewish The Telegram 1963 48 1053A Philanthropies of New York Ruder and Finn Associates 1958 Consumer Attitudes toward Three Uses of Cellophane and Olin Mathieson Chemical 48 1054A Polyethylene Wrappers -- A Problem Analysis and Proposal Corporation 1958
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Steve DichterReportsInventory - Hagley Museum and Library

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