Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 81 1801A-Rev Vorschlag zu einer Motiv-Untersuchung ueber die Verkaufs-, Werbe- und Gestaltuegsprobleme der Tengelmann-Geschaefte (Revidiert) Tengelmann-Zentrale 1964 81 1801C Motiv- und Marketing-Strategieuntersuchung ueber die Verkaufs-, Werbe- und Gestaltungsprobleme der Tengelmann-Geschaefte Tengelmann-Zentrale 1965 81 1801F A Preliminary Evaluation of New Packaging Ideas Centrale Tengelmann Alfred Steinmann - Werbeagentur 1965 BSR / EAAA 1964 81 1802B Bericht zu einer Motivuntersuchung ueber ARMA Vorschlag zu einer Motiv- und Marketing-Strategie-Studie ueber Entwicklungsmoeglichkeiten von Neuen Produkten auf dem Papier 81 1803A und Kunststoffmarkt Feldmuehle Papier- und Zellstoffwerks AG n.d. 81 1804A Vorschlag zu einer Motiv- und Marketing-Strategie-Untersuchung ueber die Psychologischen Voraussetzungen einer Marketinggerecheten Wernung fuer den Neuen Knirps-Schirm Schlussbericht der ersten Untersuchungsetappe zu einer Motivund Strategieuntersuchung ueber ein Spezial-Shampoo fuer Bremshey & Co. 1964 81 1805C Haarspray-Benuetzer A Creative Memorandum on the Buying Preferences of Socially- Blendax-Werke 1964 81 1806E Secure People A Proposal for a Motivational Research Study on the Psychological U. S. News & World Report 1964 81 1807A Segmentation of Medical Doctors Bristol Laboratories 1964 81 1808B Progress Report on Moussec Houssec and the Public - A Motivational Research Study and Moussec Ltd. 1964 81 1808C Marketing Strategy Moussec Limited 1965 A Motivational Research Study of the Cleveland Market for Duquesne Brewing Company of 81 1809C Duquesne Beer Pittsburgh 1964 81 1810A Research Proposals for Findus Limited Findus Limited 1964 81 1811A Re: A Psychological Survey of Private Telephone Systems A Proposal for a Motivational Research Study to Determine How to The General Electric Company Ltd. 1964 81 1812A Increase Readership of The New York Herald Tribune The New York Herald Tribune 1964 Vertraulich -- Vorschlag zu einer Motivstudie ueber Gueldner- Gesellschaft fur Linde's 81 1813A Traktoren Eismaschinen 1964 81 1814A Proposal for an Image Study of Package Engineering Package Engineering 1964
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 81 1814A.Revis ed 81 1814C 81 1814C.Ex. 81 1815A Revised Proposal for a Motivational Research Study of Prospective Advertisers and Current Recipients A Motivational Research Study of Package Engineering's Readers Package Engineering 1966 and Advertisers A Motivational Research Study of Package Engineering's Readers Angus J. Ray Publishing Company 1967 and Advertisers - Executive Summary Proposal for a Motivational Research Study on how the Circulation Angus J. Ray Publishing Company 1968 of The Plain Dealer can be Increased The Plain Dealer 1964 A Proposal for a Motivational Research Study on the Marketing New England Confectionery 81 1817A Strategy of New England Confectionery Company (NECCO) Company 1964 Evaluation of an Advertisement for the National Lumber National Lumber Manufacturers 81 1818F Manufacturers Association Evaluation of an Advertisement for the Ford Motor Company, Ford Association 1964 81 1819F Division Proposal for a Motivational Research Study on how Webcor can Ford Motor Company 1964 Effectively tap the Growing Market for the use of Tape Recorders Webcor/Dormeyer Division -- 81 1820A in Schools Proposal for a Psychological Study of Factors affecting New Webcor Sales Company 1964 81 1821A Shooters at Winchester Gun Clubs Proposal for a Motivational Study of Consumer Attitudes toward Olin - Winchester-Western Division 1964 81 1822A Mexicali Beer A Motivational Study of Consumer Attitudes toward Mexicali & Cerveceria de Mexicali S.A. 1964 81 1822C Suprema Beers Cerveceria de Mexicali S.A. 1965 81 1822E Creative Memorandum on Mexicali Beer Proposal for a Motivational Research Study on the Attitudes of Cerveceria de Mexicalie S.A. 1965 81 1823A Women toward the Use of Oral Contraceptives Sudler & Hennessey, Inc. 1964 81 1824A Proposal for Consulting Agreement Olin - Winchester-Western Division Leslie Salt Company - Food 1964 81 1825A Proposal for a Motivational Research Study on Leslie Salt Proposal for a Psychological Research Study on Spice Island Division 1964 81 1826A Brand Spices Creative Memorandum on Positive Factors which influence Cigar- Leslie Salt Company 1964 81 1827E Smoking Harshe-Rotman & Druck, Inc. 1964 81 1827E.Add Creative Memo on Cigar Smoking Harshe-Rotman & Druck, Inc. 1965
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