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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

15 391.1E A Creative Memo…"Insurance <strong>and</strong> the Life Book" Nationwide Insurance Co. 1957<br />

15 391.2A<br />

A Proposal for a Creative Application of Motivational Research<br />

Findings to "Closing the Gap" within the Farm Bureau Insurance<br />

Companies' Organization<br />

The Emporer's New Clothes -- A Study <strong>and</strong> Analysis of<br />

Farm Bureau Insurance<br />

Companies 1955<br />

15 391.2C<br />

Nationwide's Internal "Psychological Structure"<br />

A Psychological Research Pilot Study on the Sales <strong>and</strong> Advertising<br />

Nationwide Insurance Company 1956<br />

15 392D<br />

Problems of Ry-Krisp Guild, Bascom & Bonfigli 1954<br />

How to Raise More Money for the American Fund for Israel American Fund for Israel<br />

15 393C<br />

Institutions -- A Psychological Research Study<br />

Delicious Apple Red Public Relations Campaign -- A Proposal for a<br />

Public Relations Campaign in Behalf of State of Washington<br />

Institutions 1954<br />

15 394A<br />

Delicious Apples 1954<br />

15 394E Washington Delicious Apples<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Botsford, Constantine & Gardner 1954<br />

Research Study on the Sales <strong>and</strong> Advertising Problems of Washington State Apple<br />

15 394.1A<br />

Washington State Apples<br />

Consumer Attitudes <strong>and</strong> Buying Motivations concerning<br />

Commission 1956<br />

Washington State Apples -- A Problem Analysis <strong>and</strong> Proposal for a Washington State Apple<br />

15 394.2A<br />

Motivational Research Study<br />

Commission 1958<br />

15 395E Shopsmith <strong>and</strong> Woodworking Power Tools Botsford, Constantine & Gardner<br />

Brooks, Smith, French & Dorrance,<br />

1954<br />

15 395.1E Power Tools for Home Use<br />

Inc. 1956<br />

15 395.2E Shopsmith <strong>and</strong> Magna Line Ads<br />

Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />

Brooks, Smith, French & Dorrance<br />

of the Pacific Coast, Inc. 1956<br />

15 396A<br />

Advertising Problems of Lipmate<br />

Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />

C. B. Juneau, Inc. 1954<br />

15 397A<br />

Advertising Problems of the U. S. Shoe Corporation Stockton, West, Burkhart, Inc. 1954<br />

15 397.1A Proposal for U. S. Shoe<br />

Proposal for a Motivational Research Study on the Sales <strong>and</strong><br />

Stockton, West, Burkhart, Inc. 1954<br />

15 398A<br />

Advertising Problems of Lima Beans<br />

Proposal re: Packaged Meats: Canned & Smoked Ham, Sliced<br />

Lima Bean Advisory Board 1954<br />

15 399A<br />

Bacon & Canned Luncheon Meat Rogers & Smith Advertising 1954<br />

15 399.1A Detergents Rogers & Smith Advertising 1954

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