Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org Proposal for a Motivational Research Study on the Future Sales Warner-Lambert Pharmaceutical 78 1751A and Advertising Strategy of Anahist Products Company Warner-Lambert Pharmaceutical 1964 78 1751B Work-in-Progress Report on Anahist Company 1964 A Motivational Research Study on Consumers' Attitudes toward Warner-Lambert Pharmaceutical 78 1751C Anahist Products A Motivational Research Study of Beer Drinking Motivations Company 1964 among Europeans and Africans and Their Implications for South The South African Breweries 78 1752C African Breweries Limited National Institute for Personnel 1964 79 1752G(1) Industrial Man in Southern Africa Research Teppich-Gemeinschaftswerbung Kontaktstelle Werbetechnik 1961 79 1753C Bericht zu einer Motivuntersuchung ueber Teppich-Inserate Rapport d'une Etude sur L'Opinion des Automobilistes Allemands, Hermann Bruder KG 1964 79 1754C Anglais et Italiens sur la Nouvelle Marque Total Compagnie Francaise de Petroles 1964 79 1755E Creative Memo of Margarine A Proposal for a Motivational Research Project on behalf of Marvin & Leonard Advertising Co. 1963 79 1759A Winchester-Western Sporting Arms A Proposal for a Motivational Research Study on the Sales and Olin Winchester-Western Division 1964 79 1760A Advertising Strategy for L'Oreal Hair Coloring Products A Proposal for a Motivational Research Pilot Study on Increasing Cosmair N. Y., Inc. 1964 79 1761A Passenger Traffic on Eastern Air Lines Zwischenbericht zu einer Motivstudie ueber den Verkauf von Nylor Eastern Air Lines, Inc. 1964 79 1761B.1 Brillen Societe des Lunetiers 1964 79 1762A 79 1762B 79 1762B.1 79 1762C Proposition D'Etude des Motifs Concernant les Lunettes Mylor et les Conditions Premieres Psychologiques d'une Publicite Axec sur le Marche et de Public Relations en France, en Allemagne, en Suisse, en Austriche, en Belgique et en Hollande Rapport Preliminaire d'une Etude Motivationnelle Concernant la Societe des Lunetiers 1964 Vente des Lunettes Zwischenbericht zu einer Motivstudie ueber den Verkauf von Nylor La Societe des Lunetiers 1964 Brillen Societe des Lunetiers 1964 Rapport d'une Etude Motivationnelle Concernant la Vente des Lunettes Nylor La Societe des Lunetiers 1965
Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the Hagley Library For more information, contact research@hagley.org 79 1763C Rapport d'une Etude Motivationnelle Pilote Concernant la Vente des Postes de Television des Electrophones et des Magnetophones Rapport Intermediaire d'une Etude Motivationnelle pour Arthur Societe de Diffusion de Radio et de Television 1964 79 1764B Martin Rapport Final d'une Etude Motivationnelle Concernant la Vente Arthur Martin 1964 79 1764C D'Appareils Menagers A Motivational Research Study on the British Woman in Today's La Societe Arthur Martin 1964 79 1765C Culture for "Woman's Own" Produkt- und Werbekonzeption von Persil X fuer den Italienischen Markt -- Eine Motivstudie ueber das Waschen und die Waschmittel George Newnes Ltd. 1964 80 1766C in Italien Proposal for the Use of Teaching Machine Techniques in the New Societa Italiana PERSIL S.P.A. 1964 80 1767A Rambler Advertising Campaign Geyer, Morey, Ballard, Inc. 1964 80 1768TV Test of TV Commercials of Horlicks Vorschlag zu einer Motivstudie ueber die Psychologie des Deutschen Apothekers und die Psychologischen Voraussetzungen Marketinggerechter Werbung und Public Relations fuer Okasa bei J. Walter Thompson Company 1964 80 1769A Apothekern und Konsumenten Propuesta para un Estudio sobre la Imagen de Producto y de Marca y la Influencia de las Campanas Promocionales en estas Hormo-Pharma 1964 80 1770A Imagenes Promer, S.A. 1964 80 1771A Sun City Project Proposal on How to Train Salesmen of Arthur Martin Kitchen The Carland Agency Inc. 1964 80 1772A Appliances Proposal for a Research Study on the Relationships between Arthur Martin 1964 80 1773A Types of Smokers and Cigarette Brands A Motivational Research Study on Smoker Typologies and John Player & Sons 1964 80 1773B Cigarette Brand Choice -- Progress Report A Motivational Research Study on Smoker Typologies and John Player & Sons Ltd. 1964 80 1773C Cigarette Brand Choice Player's Supplemental Report -- A Psychological Profile of the John Player & Sons Ltd. 1964 80 1773C.Add Embassy Smoker Vorschlag zu einer Motivstudie ueber Linde und die Psychologischen Voraussetzungen der Optimales Marketing- John Player & Son Ltd. 1965 80 1774A Strategie fur Linde Heingefrierer Verbengentur Gunter Blasé 1964
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Steve DichterReportsInventory - Hagley Museum and Library

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