Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
35 878.1C<br />
A Motivational Research Study of the Sales, Marketing,<br />
Merch<strong>and</strong>ising <strong>and</strong> Advertising Problems of Molson's Brewery in<br />
Ontario Molson's Brewery (Ontario) Ltd. 1958<br />
35 878.1E Highlights of Name Selection Survey Ontario Molson's Brewery Limited 1959<br />
35 878.1F Molson Cartoon Ad Test Molson's Brewery Limited 1960<br />
35 878.2A Proposal re: Molson vs. Dumais Name in Quebec<br />
Progress Report of the Motivational Research Study of the Sales,<br />
Marketing, Merch<strong>and</strong>ising <strong>and</strong> Advertising Problems of Molson's<br />
Molson's Brewery Limited 1958<br />
35 878.2B<br />
Brewery in Ontario<br />
A Motivational Research Study on a Name for the Distributor of<br />
Molson's Brewery (Ontario) Ltd. 1957<br />
35 878.2C<br />
Molson Beer in the City of Quebec Molson's Brewery Limited 1958<br />
35 878.2E Molson Export TV Commercials MacLaren Advertising Co. Ltd. 1959<br />
35 878.3A Proposal for Testing Molson TV Commercials<br />
Highlights from a Motivational Research Study of the Sales,<br />
Marketing, Merch<strong>and</strong>ising <strong>and</strong> Advertising Problems of Molson's<br />
MacLaren Advertising Co. 1958<br />
35 878.3B<br />
Brewery in Ontario Molson's Brewery (Ontario) Ltd. 1958<br />
35 878.3C<br />
A Motivational Research Study of the Psychological Effectiveness<br />
of the Name "Crown & Anchor" in the Ontario Market Molson's Brewery (Ontario) Ltd. 1959<br />
35 878.4A A Program of Motivational Research for Molson's Brewery Limited<br />
An Executive Summary of a Motivational Research Study of the<br />
Psychological Effectiveness of the Name "Crown & Anchor" for the<br />
Lager Beer Distributed by Molson's Brewery Limited in the Ontario<br />
Molson's Brewery Limited 1958<br />
35 878.4B<br />
Market Molson's Brewery (Ontario) Ltd. 1959<br />
36 878.4C<br />
36 878.5A<br />
36 878.5B<br />
A Motivational Research Study of the Depth of Penetration <strong>and</strong> the<br />
Competitive Climate of Lager Beer in the Western Provinces<br />
Third Phase of a Study of a New Name for Molson's Crown &<br />
Molson's Brewery 1959<br />
Anchor Lager<br />
A Preliminary Memor<strong>and</strong>um on the Key Highlights of the Alberta<br />
Molson's Brewery, Limited 1959<br />
Sub-Survey Molson's Brewery 1959<br />
36 878.5C A Motivational Research Study Name Selection for a Lager Beer<br />
Molson's Package & Label Testing New Canadian Light Lager<br />
Molson's Brewery Limited 1959<br />
36 878.6A<br />
Beer Molson's Brewery 1959
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