Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
32 829E A Creative Research Memo on Wine Lables<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study on the Best New Markets <strong>and</strong> Sales Appeals for<br />
Lippincott & Margulies, Inc. 1956<br />
32 830A<br />
Omega Watches<br />
A Motivational Research Study of the Direct-Mail Promotional<br />
Lewin, Williams, & Saylor, Inc. 1956<br />
32 831C<br />
Problems of Newsweek<br />
A Proposal for a Motivational Research Study of the Direct-Mail<br />
Newsweek Magazine 1957<br />
32 831.1A<br />
Promotional Problems of Newsweek<br />
A Creative Research Memo on Motivations Involved in Choosing<br />
Between a Savings <strong>and</strong> Loan Association <strong>and</strong> a Bank for a<br />
Newsweek Magazine 1957<br />
32 832E<br />
Savings Account Dan B. Miner Company 1956<br />
32 833A A Proposal for an Annual Consultant Service Gray & Kilgore, Inc. 1956<br />
A Creative Analysis for Planned Parenthood Federation of Planned Parenthood Federation of<br />
32 834E<br />
America, Inc.<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study of the Loan <strong>and</strong> Deposit Problems of Indianapolis<br />
America, Inc. 1956<br />
32 835A<br />
Morris Plan & Economy Finance Corporation Tevie Jacobs Advertising Agency 1956<br />
32 836A A Proposal for an Annual Consultant Service George N. Kahn Co., Inc. 1956<br />
32 837A Motivational Research for Jervis B. Webb Co.<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />
Research Study dealing with the Over-All Sales <strong>and</strong> Advertising<br />
Gray & Kilgore, Inc. 1956<br />
32 837.1A<br />
Problems of the Jervis B. Webb Company Gray & Kilgore, Inc. 1956<br />
32 838A<br />
32 838B<br />
32 838C<br />
32 838.1A<br />
32 838.1C<br />
32 839A<br />
32 839B<br />
A Creative Problem Analysis <strong>and</strong> Suggested Areas of Research E. I. DuPont De Nemours &<br />
seeking to Increase the Sales <strong>and</strong> Use of Nylon Bed Sheets<br />
Company, Inc. 1956<br />
Summary of Tentative, Unvalidated Findings <strong>and</strong><br />
E. I. DuPont De Nemours &<br />
Recommendations Nylon Sheets -- Retailer Level<br />
Company, Inc. 1958<br />
A Motivational Research Study of the Sales <strong>and</strong> Advertising E. I. DuPont De Nemours &<br />
Problems of Nylon Bed Sheets<br />
Company, Inc. 1957<br />
A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational Textile Fibers Department -- E. I.<br />
Research Study dealing with Nylon Sheets at the Retail Level du Pont de Nemours & Co., Inc. 1957<br />
A Motivational Research Study of the Sales <strong>and</strong> Advertising E. I. DuPont De Nemours &<br />
Problems of Nylon Sheets on the Retail Level<br />
A Proposal for A Motivational Research Study of the Sales <strong>and</strong><br />
Company, Inc. 1958<br />
Advertising Problems of Schwarzkopf's Fit Cream Hairdressing<br />
Attitudes of German Consumers toward Advertising <strong>and</strong><br />
Hans Schwarzkopf 1956<br />
Packaging of Fit <strong>and</strong> Flot (in German) -- Progress Report Hans Schwarzkopf 1958
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