Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
20 540B<br />
Attitudes Influencing Present <strong>and</strong> Potential Western Auto<br />
Customers -- Progress Report on a Pilot Motivational Research<br />
Study<br />
Attitudes Influencing Present <strong>and</strong> Potential Western Auto<br />
Winius Br<strong>and</strong>on Company 1958<br />
20 540D Customers -- Report on a Pilot Motivational Research Study<br />
Creative Research Memo on Paint <strong>and</strong> Tool Advertisingn for<br />
Winius-Br<strong>and</strong>on Company 1959<br />
20 540E<br />
Western Auto Stores<br />
Letter Proposal re: Husb<strong>and</strong>-Wife Motivations in Purchase of<br />
Winius-Br<strong>and</strong>on, Inc. 1955<br />
20 540.1A<br />
Wizard Appliances<br />
A Creative Research Memor<strong>and</strong>um on Western Auto Stores<br />
Winius-Br<strong>and</strong>on Company 1959<br />
20 540.1E<br />
Advertising Winius Br<strong>and</strong>on Company 1956<br />
20 540.2E Memo on Western Auto <strong>and</strong> the Davis Tire<br />
What a Stepped-Up National Advertising Campaign Can do to<br />
Enhance the Status of Western Auto -- A Creative Memo based on<br />
Winius-Br<strong>and</strong>on Company 1956<br />
20 540.3E<br />
Limited Field Research<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
Winius-Br<strong>and</strong>on Company 1957<br />
20 541A<br />
Advertising Problems of E & J Wheelchairs<br />
The Use of Motivational Research in Finding Answers to the Sales<br />
Everest & Jennings, Inc. 1955<br />
20 542E<br />
<strong>and</strong> Advertising Problems of Life Insurance Equitable Life Assurance Society 1955<br />
20 543A<br />
Proposal for a Motivational Research Pilot Study of the Sales <strong>and</strong><br />
Advertising Problems of Decorated Cake in the Los Angeles Area<br />
A Pilot Motivational Study of the Sales <strong>and</strong> Merch<strong>and</strong>ising<br />
Mr. Milton Katz 1955<br />
20 543D<br />
Problems of Antoinette's Party Cakes<br />
Proposal for a Motivational Research Study of the Sales <strong>and</strong><br />
Antoinette's Party Cakes 1957<br />
20 543.1A<br />
Advertising Problems of Baker Boy Frozen Cakes<br />
Proposal for an Annual Consultant Service to Rogers & Smith<br />
Baker Boy Bakeries 1955<br />
20 544A<br />
Advertising Dallas, Texas<br />
A Proposal for an Annual Consultant Service submitted to Rogers<br />
Rogers & Smith Advertising 1955<br />
20 544.1A<br />
& Smith Advertising Agency Dallas, Texas<br />
Proposal for an Annual Consultant Service to Evans & Associates<br />
Rogers & Smith Advertising 1956<br />
20 545A<br />
Fort Worth, Texas<br />
Proposal for an Annual Consultant Service to Tracy-Locke<br />
Evans & Associates 1955<br />
20 546A<br />
Company, Inc., of Texas<br />
A Field Research Memo on the Plastic Seal on the Raleigh<br />
Tracy-Locke Company, Inc. 1955<br />
20 547E<br />
Tobacco Can Russel M. Seeds Company 1955<br />
20 547.1E A Field Research Memo on the Raleigh Tobacco Can Russell M. Seeds Co., Inc. 1955
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