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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

39 898B<br />

A Confidential Summary Report on a Pilot Test of Three Proposed<br />

Names for National Cylinder Gas Company<br />

National Cylinder Gas (through Carl<br />

Byoir & Associates) 1957<br />

39 899A<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of Problems Faced by the Diaper Service Industry<br />

Progress Report of a Motivational Research Study for the Diaper<br />

Gray & Rogers 1957<br />

39 899B<br />

Service Industry<br />

"A New Role for the Diaper Service Industry" -- A Motivational<br />

Gray & Rogers 1957<br />

39 899C<br />

Research Study<br />

Memo on <strong>Library</strong> Research conducted as a Preliminary Step in a<br />

Motivational Research Study of Problems faced by the Diaper<br />

Gray & Rogers 1957<br />

39 899E<br />

Service Industry Gray & Rogers 1957<br />

39 899.1E Negative Feelings re: Diapers<br />

Vorschlag zu einer Motiv-Unterauchung uber die gegenwertige<br />

Gray & Rogers 1957<br />

39 900A<br />

Personlichkeit de "Knorrli" in der Schweiz Der Firma KNORR Nahrmittel AG. n.d.<br />

39 900C Motivational Research Study on Knorr Soup<br />

The Sales <strong>and</strong> Packaging Problems of Knorr Products in Holl<strong>and</strong> --<br />

C. H. Knorr A. G. 1957<br />

39 900.1C<br />

A Motivational Research Study Knorr Naehrmittel A. G. 1958<br />

39 901E The Research Advantages Offered by the Institute<br />

Proposal for a Motivational Research Study to Determine How Loft<br />

General Foods Corporation 1957<br />

39 902A C<strong>and</strong>y Sales can be Increased in the Philadelphia Area Al Paul Lefton, Inc. 1957<br />

39 903E Creative Memo on Lay's Products<br />

The Motivating Response Patterns to a Greyhound Bus<br />

Tucker Wayne & Company 1957<br />

39 904TV<br />

Commercial<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of Problems Faced by Allied Chemical & Dye<br />

Grey Advertising Agency 1957<br />

39 905A<br />

Corporation Allied Chemical & Dye Corporation 1957<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational Wallpaper Council <strong>and</strong> Selvage &<br />

39 906A<br />

Research Study for the Wallpaper Council<br />

A Motivational Research Study of the Sales Problems of Wallpaper<br />

Lee 1957<br />

39 906C<br />

for the Wallpaper Council Wallpaper Council, Inc. 1957<br />

39 906.1A Letter Proposal to Selvage <strong>and</strong> Lee re: Wallpaper Council<br />

Executive Summary of Wallpaper Study for Presentation on<br />

Selvage & Lee 1957<br />

39 906.1C<br />

November 20, 1957 1957

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