Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
7 148C<br />
7 148F<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
Problems of Bisquick<br />
A Psychological Ad Test on the Effectiveness of Five Bisquick<br />
Knox Reeves Advertising, Inc. 1952<br />
Advertisements Knox-Reeves Advertising n.d.<br />
7 148.1F<br />
A Psychological Analysis of the Comparative Effectiveness of a<br />
Duncan Hines Biscuit Advertisement <strong>and</strong> a Bisquick Advertisement Knox Reeves Advertising, Inc. 1953<br />
7 148.2F Two Bisquick TV Commercials: A Comparative Evaluation<br />
A Psychological Research Memo on the Labeling <strong>and</strong> Advertising<br />
Knox Reeves Advertising, Inc. 1955<br />
7 149E<br />
Problems of "A/M" -- Alkaline-Mineral Water<br />
A Psychological Research Report on the Wholesale-Buyer<br />
J. J. Weiner 1952<br />
7 150C<br />
Relationships of the Klauser-Wangenheim Company<br />
A Psychological Research Report on the Sales <strong>and</strong> Advertising<br />
The Tolle Company 1952<br />
7 150.1C<br />
Problems of Point Loma Products<br />
A Psychological Research Report on the Sales <strong>and</strong> Advertising<br />
The Tolle Company 1952<br />
8 151C<br />
Problems of Hage's Dairy<br />
A Psychological Research Study on the Sales <strong>and</strong> Advertising<br />
The Tolle Company 1952<br />
8 152C<br />
Problems of Nelson Thomas <strong>and</strong> Company<br />
Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
The Tolle Company 1952<br />
8 153A<br />
Advertising Problems of the Carpet Institute, Inc. The Carpet Institute, Inc. 1952<br />
8 153.1F Alex<strong>and</strong>er Smith, Inc. (Thunderbolt)<br />
Proposal for a Psychological Analysis of the Sales <strong>and</strong> Advertising<br />
Alex<strong>and</strong>er Smith, Inc. 1952<br />
8 154A<br />
Problems Connected with Shaving Products<br />
A Psychological Study on the Saltes <strong>and</strong> Advertising Problems of<br />
Grey Advertising Agency 1952<br />
8 154C<br />
Gem<br />
A Pilot Study on the Psychological Problems Involved in the Sales<br />
Grey Advertising Agency 1953<br />
8 154D<br />
<strong>and</strong> Advertising of Men's Toiletries Grey Advertising Agency 1953<br />
8 154E Memo on Three Gem Cartoons<br />
Sales, Marketing <strong>and</strong> Advertising Problems of Spray Deodorant for<br />
Men -- Proposal for a Psychological Research Study for The<br />
Grey Advertising Agency 1953<br />
8 154.1A<br />
Mennen Company<br />
A Proposal for a Psychological Research Study on the Sales <strong>and</strong><br />
Advertising Problems of Mennen Baby Oil, Lotion <strong>and</strong> Baby<br />
Duane Jones Company, Inc. 1950<br />
8 154.2A<br />
Powder Grey Advertising Agency 1953<br />
8 155B Progress Report on a Psychological Research Study on OAB Flour Knox Reeves Advertising, Inc. 1952
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