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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

53 1176A<br />

53 1177A<br />

Memor<strong>and</strong>um: Outline of Research Areas as Basis for Film on<br />

Safe Driving<br />

A Problem Analysis <strong>and</strong> Proposal for a Motivational Research<br />

Study on the Competitive Sales Opportunities <strong>and</strong> Problems of<br />

Transfilm, Inc. 1959<br />

Alcoa Wrap Aluminum Company of America 1959<br />

53 1178A Creative Problem Analysis of Suggested Names for a Credit Plan Bank of Montreal 1959<br />

53 1178E Creative Memor<strong>and</strong>um on the Climate for Savings The Bank of Montreal 1961<br />

53 1178.1A Credit Plan Bank of Montreal 1959<br />

53 1178.2A A Creative Analysis of Suggested Names for a Credit Plan<br />

A Proposal for a Motivational Research Study on the Banking<br />

Bank of Montreal 1959<br />

53 1178.3A<br />

Climate in Canada Bank of Montreal 1960<br />

1178.3A A Proposal for a Motivational Research Study on the Banking<br />

53 (Rev.)<br />

Climate in Canada<br />

Proposal for a Motivational Research Study as it applies to the<br />

Bank of Montreal 1960<br />

53 1179A<br />

Field of Paints Imperial Flo-Glaze Paints Ltd.<br />

Direct Mail Advertising Association,<br />

1959<br />

53 1180A Direct Mail Advertising Association, Inc.<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study aimed at Increasing Pediatrician<br />

Inc. 1959<br />

53 1181A Recommendation of Wyeth's S-M-A Infant Food Formula Lewis & Gilman, Inc. 1959<br />

53 1182A Letter-Proposal re: Cooperative Arrangements Allan Berni Associates<br />

The American Academy of General<br />

1959<br />

53 1183A The American Academy of General Practice<br />

Practice 1959<br />

Proposal for Study of Motivations on Problems of Rayon <strong>and</strong> Syndicat des Fabricants de la<br />

53 1184A<br />

Viscose in Spain<br />

"Primer Tiempo" de un Estudio sobre el Rayon y la Viscosilla en<br />

Viscose et de la Rayonne n.d.<br />

53 1184C<br />

Espana<br />

Informe Final de un Estudio de Motivacion sobre el Rayon en<br />

1959<br />

53 1184C1<br />

Espana<br />

A Creative Memor<strong>and</strong>um aimed at Exp<strong>and</strong>ing the Market for Hertz<br />

Grupo de Hilaturas de Rayon 1960<br />

53 1185CE<br />

Rent a Car Service<br />

A Motivational Research Test of the Slogan "Hertz puts You in the<br />

Driver's Seat" with By-Product Findings on the New Ad & the Hertz<br />

Cunningham & Walsh 1959<br />

53 1185F<br />

Image<br />

Creative Memor<strong>and</strong>um on the Consumer Motivations at Work in<br />

Norman, Craig & Kummel, Inc. 1959<br />

53 1186CE<br />

the Purchase of Macaroni Hicks & Greist Incorporated 1959

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