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Steve DichterReportsInventory - Hagley Museum and Library

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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />

34 863.TV<br />

Analysis of the Motivating Response Patterns to Two Quaker Oats<br />

Commercials<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Pilot Motivational<br />

Research Study of the Sales <strong>and</strong> Advertising Problems of Market<br />

The Quaker Oats Company 1958<br />

35 864A<br />

Time Co., Inc. Robert M. Gamble, Jr., Inc. 1957<br />

35 865A Trade Mark Design<br />

A Creative Problem Analysis <strong>and</strong> Proposal for the First Two<br />

Phases of a Motivational Research Program for Seabrook Farms<br />

Jim Nash Associates 1957<br />

35 866A<br />

Company Seabrook Farms Company 1957<br />

35 866B Preliminary Findings of First Phase Study<br />

A Pilot Motivational Study <strong>and</strong> Product Test of Cook-in-Pouch<br />

Seabrook Farms Company 1957<br />

35 866C<br />

Frozen Vegetables<br />

Summary of Findings to Date on Seabrook Seasoned Frozen<br />

Seabrook Farms 1957<br />

35 866D<br />

Foods Smith/Greenl<strong>and</strong> Company 1960<br />

35 866.1A Seabrook Research Program<br />

Problem Analysis <strong>and</strong> Proposal for a Motivational Research Study<br />

of the Opportunities <strong>and</strong> Problems of the Seabrook Frozen<br />

Seabrook Farms Company 1957<br />

35 866.2A<br />

Vegetable Products<br />

Proposal for a Pilot Study on Seabrook Farms Seasoned Frozen<br />

Smith/Greenl<strong>and</strong> Company 1960<br />

35 866.3A<br />

Vegetables<br />

Summary of Findings to Date on Seabrook Seasoned Frozen<br />

n.d.<br />

35 866.3B<br />

Foods<br />

Consumer Attitudes towards Seabrook Farms Seasoned Frozen<br />

Smith/Greenl<strong>and</strong> Company 1960<br />

35 866.3D<br />

Vegetables -- A Pilot Motivational Research Study Seabrook Farms Company 1961<br />

35 866.4A Proposed Research on the Seabrook Frozen Prepared Food Line Smith/Greenl<strong>and</strong> Company 1960<br />

35 867E A Creative Memo on the Advertising Problems of Toilet Paper<br />

A Creative Problem Analysis <strong>and</strong> Proposal for a Motivational<br />

Research Study of the Activities of the American Baptist<br />

Miller, Mackay, Hoeck <strong>and</strong> Hartung 1957<br />

35 868A<br />

Convention<br />

Possible Motivational Research Study on Procurement of<br />

American Baptist Convention 1957<br />

35 869A<br />

Engineers <strong>and</strong> Technical Personnel Glenn Advertising, Inc. 1957<br />

35 870A Motivational Research on Draperies, Curtains <strong>and</strong> Slip Covers Ehrlich, Neuwirth & Sobo, Inc. 1957<br />

35 871A Proposal for a Motivational Research Study Fruin-Colnon Contracting Company 1957<br />

35 872A Motivational Research in Tape Recording Field Cody Advertising, Inc. 1957

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