Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
Steve DichterReportsInventory - Hagley Museum and Library
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Ernest Dichter - Research Reports, part of the Ernest Dichter Papers at the <strong>Hagley</strong> <strong>Library</strong> For more information, contact research@hagley.org<br />
Psy-Color-Gy -- A Motivational Research Study on Television Television Advertising<br />
87 1965C<br />
Commercials in Color<br />
Psy-Color-Gy -- A Motivational Research Study on Television<br />
Representatives, Inc. 1966<br />
1965C Commercials in Color -- Appendix A - How to Make Better Use of Television Advertising<br />
87 Appendix A<br />
Color<br />
Representatives, Inc. 1966<br />
1965C Psy-Color-Gy -- A Motivational Research Study on Television Television Advertising<br />
87 Appendix B Commercials in Color -- Appendix B - Statistical Tables<br />
Representatives, Inc. 1966<br />
87 1966A Letter of Proposal to the Bankers Trust Company Bankers Trust Company 1966<br />
87 1966A.1 Goals, Strategy, Tactics <strong>and</strong> Operations - A Memor<strong>and</strong>um Bankers Trust Company 1966<br />
87 1966D A Pilot Study of Consumer Loans Bankers Trust Company 1967<br />
87 1968A Proposal for the World Trade Fair Osaka, Japan, 1970.<br />
The House of Louis Feder <strong>and</strong><br />
1966<br />
87 1969A Proposal for a Motivational Research Study on Men's Hairpieces<br />
Styles Unlimited 1966<br />
87 1969C A Motivational Research Study on Men's Hairpieces<br />
Proposal for a Motivational Research Study of Sales, Advertising &<br />
House of Louis Feder 1966<br />
87 1970A Rev.<br />
Promotion Ohrbach's 1966<br />
87 1970C A Motivational Research Study of Sales, Advertising & Promotion Ohrbach's 1967<br />
Proposal for a Motivational Research Study on Temporary The Office Division -- Manpower,<br />
87 1971A<br />
Employment<br />
Proposal for a Study to determine the Most Important Reasons for<br />
"Non-Conversion" - the Failure of Women to Respond to the Full<br />
Inc. 1966<br />
87 1972A<br />
Kit of Material by becoming Club Secretaries<br />
Proposal for a Study to analyze the Changes which have taken<br />
place in Recent Years in the Finance Company Industry, <strong>and</strong> to<br />
Signet Better Homes Club Plan 1966<br />
87 1973A<br />
anticipate what the Future will bring<br />
Study designed to Provide a Means of Obtaining Publicity for the<br />
Al Paul Lefton Company, Inc. 1966<br />
87 1974A<br />
Newly-Formed Institute of Stockholder Opinion<br />
Vorschlag zu einer Motiv- und Marketingstrategie-Studie uber die<br />
Institute of Stockholder Opinion 1966<br />
87 1975A<br />
Color Transparency-Amateure<br />
Erster Bericht zu einer Motiv- und Marketingstrategie-Studie uber<br />
Agfa-Gevaert AG. 1966<br />
87 1975B<br />
das Farb-Fotographieren in Deutschl<strong>and</strong><br />
Zweiter Bericht zu einer Motiv- und Marketingstrategie-Studie uber<br />
Agfa-Gevaert AG Photofabriken 1966<br />
87 1975C<br />
das Schmalfilmen in Deutschl<strong>and</strong><br />
Motivating the Driveway Salesman to Higher St<strong>and</strong>ards of<br />
Agfa-Gevaert AG. Photofabriken 1966<br />
87 1976A<br />
Performance Tidewater Oil Company 1966